The faction had two main leaders: Francesco Storace and Gianni Alemanno. Although the first had once been one of the closest aides to Gianfranco Fini, the faction soon became the most vocally critic of Fini's leadership and his departures from the tradition of the post-fascist Italian Social Movement. The faction's stances ranged from a strong social conservatism to a sort of economic left-wing populism, favouring big government and criticising free market.
In 2006 Storace broke with Alemanno as the latter chose to support Fini and his proposal to merge the party with Forza Italia and, thus, enter the European People's Party. Storace accused Fini of being a Christian democrat and formed D-Destra, a new faction, while Alemanno launched New Italy.
Since Storace's departure in 2007 to form The Right, which represented the definitive break-up of the Social Right faction, and National Alliance's merger into The People of Freedom in 2009, most Social Rightists conclusively distanced from Fini, who had become a vocal social liberal, and, among them, Alemanno joined forces with the PdL's Christian democrats on several issues. Eventually, Alemanno, along with his New Italy think tank, left The People of Freedom, launched Italy First and briefly joined Brothers of Italy. As of late 2015, Storace is still at the helm of The Right, while Alemanno aims at refounding National Alliance.