Social business

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This article is about a business with a social objective. For organization designed around social tools, social media, and social networks, see social business model.

Social business was defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity's most pressing needs. Philosophically, Social Business is based on what Yunus identifies as the two basic motives of human beings, Selfishness and Selflessness. Selfishly, people do seek profit through business; however, Social Business is also based on the latter motive people by performing philanthropic services, like establishing churches, mosques, synagogues, art museums, public parks, health clinics or community centers. For Yunus, the profits made through a Social Business's operations are less important than the beneficial effects it has on society.[1] Muhammad Yunus has more recently founded Yunus Social Business (YSB) to study, support, and invest in young social businesses.[2]

In these books, Yunus defined a Social Business a business:

  • Created and designed to address a social problem
  • A non-loss, non-dividend company, i.e.
  1. It is financially self-sustainable and
  2. Profits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact, for example expanding the company’s reach, improving the products or services or in other ways subsidizing the social mission.

Unlike a profit-maximizing business, the prime aim of a Social Business is not to maximize profits (although generating profits is desired). Furthermore, business owners are not receiving any dividend out of the business profits, if any.

On the other hand, unlike a non-profit, a Social Business is not dependent on donations or on private or public grants to survive and to operate, because, as any other business, it is self-sustainable. Furthermore, unlike a non-profit, where funds are spent only once on the field, funds in a Social Business are invested to increase and improve the business' operations on the field on an indefinite basis. Per Yunus' quote: "A charity dollar has only one life; a Social Business dollar can be invested over and over again."

A Social Business is sometimes used interchangeably or in comparison to a Social Enterprise - some have described this as a spectrum, ranging from profit-first corporations to non-profits or charities, with Social Enterprises closer to non-profits and Social Businesses closer to for-profits.[citation needed]

Seven Principles of Social Business[edit]

These were developed by Professor Muhammad Yunus and Hans Reitz, the co-founder of Grameen Creative Lab:

  1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization.
  2. Financial and economic sustainability
  3. Investors get back their investment amount only. No dividend is given beyond investment money
  4. When investment amount is paid back, company profit stays with the company for expansion and improvement
  5. Gender sensitive and environmentally conscious
  6. Workforce gets market wage with better working conditions
  7. ...Do it with joy

See also[edit]


  1. ^ Latifee, Enamul Hafiz (2013). "Social business: A new window of poverty alleviation". The Financial Express, Retrieved June 28, 2015, from
  2. ^ Latifee, Enamul Hafiz (2014). "Tourism economics, pollution & social business". The Financial Express, Retrieved June 28, 2015, from