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SoleRebels is a footwear company based in Addis Ababa, Ethiopia. The company was created by Ethiopian entrepreneur Bethlehem Tilahun Alemu in 2005. The business is recognized for its ethical production,[1][2] including Fair Trade practices and the use of sustainable materials in its manufacturing, particularly its use of recycled tires for the soles of its shoes.[3]

Called the "Fastest Growing African Shoe Brand" in 2014,[4] the business sells its products direct to customers via its website and in retail outlets in North America, Europe, and Asia.[5]

In October 2014, soleRebels opened its first retail store in San Jose, California.[6] In August 2018, soleRebels opened its first retail store in Hamburg, Germany.[7]


  1. ^ "Shoes with an ethical footprint". CNNMoney. Retrieved 2018-08-21.
  2. ^ Britton, Bianca. "Ethiopian shoe designer hopes for repeat success with coffee". CNNMoney. Retrieved 2018-08-22.
  3. ^ "SoleRebels: An Ethiopian success story". Africa M.E. 2016-05-13. Retrieved 2018-08-22.
  4. ^ Gundan, Farai. "Fastest Growing African Shoe-Brand 'SoleRebels' Launches Flagship Store In Silicon Valley". Forbes. Retrieved 2018-08-21.
  5. ^ "BusinessDay Media - Online | Print | TV | Podcast". Retrieved 2018-08-22.
  6. ^ "Eco-Friendly African Shoe Store Comes to San Jose". NBC Bay Area. Retrieved 2018-08-21.
  7. ^ Hamburg, Hamburger Abendblatt -. "Schuhmarke aus Äthiopien eröffnet Laden auf St. Pauli" (in German). Retrieved 2018-08-21.