Somersby (cider)
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Somersby cider is a brand of 4.5% abv cider by Danish brewing company Carlsberg Group. Developed in 2008,[1] it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of Europe, Ukraine, Russia, Nepal, Australia, New Zealand, Malaysia, Hong Kong, Taiwan, Thailand, South Korea, Canada and the USA.[2] Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012.[2]
In 2012, Carlsberg UK developed and introduced a new version of Somersby Cider specific to the United Kingdom market. Somersby Cider UK is a 4.5% ABV medium dry cider with no artificial flavours or sweeteners.[3]
Despite its Danish origin, the cider is marketed in many territories as being the creation of "Lord Somersby", a fictional British Lord of the manor.[4][5] The beverage has no discernible connections to the English village of Somersby, Lincolnshire.
Varieties
Apart from pure apple cider, the Somersby brand is also being used for pear cider, blackberry-flavoured apple cider, cranberry-flavoured apple cider, citrus-flavoured apple cider, and a calorie-reduced apple cider.[6]
″Apple Beer Drink″
In Poland and Quebec, Carlsberg uses Somersby brand for a beverage that is mixture of beer (45%) and apple flavored drink (55%).[7] Since this product cannot be classified as a cider, it is sold as Apple Beer Drink.
See also
References
- ^ "Somersby Cider product information". Retrieved 2012-07-11.
- ^ a b "Somersby was fastest-growing of the global top 10 cider brands in 2012". Retrieved 2012-07-11.
- ^ Somersby Cider Official UK Website
- ^ https://www.coolbrandz.com/coolideas/fun-lab-co-create-somersby-become-brand-ambassador/
- ^ https://www.youtube.com/watch?v=52uc52l5jws
- ^ "The Ciders". Official website. Retrieved 6 July 2014.
- ^ "Apple Beer Drink" (in Polish). Retrieved 26 April 2015.
Further reading
- Virtue, Graeme (26 April 2013). "The new Somersby advert: it's time for iCider". The Guardian.
- Somersby Cider Case Study: Establishing an Alcohol Category Adjacent to Beer. Datamonitor Plc. 2010.
- Kleinman, Alexis (March 27, 2013). "Somersby Cider's New Commercial Pokes Fun At Apple". Huffington Post.
- "Somersby Cider boosts presence in pubs". The Publican's Morning Advertiser.
- "Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns". Ad Week.
- "Carlsberg extends social content drive to Somersby cider brand". Marketing Week.
External links
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