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Soul Electronics
FormerlySigneo USA
Company typePrivate
IndustryConsumer electronics
Founded2010
Headquarters
Hong Kong
Products
Websitesoulnation.com

Soul Electronics (stylized as SOUL Electronics or simply SOUL)[1] is an audio equipment company. Founded in 2010, it produces various lines of wireless, Bluetooth-enabled headphones, earbuds, and speakers.

History

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Soul Electronics was founded in 2010.[2][3][4] The entity was originally known as Signeo USA,[5] an American subsidiary of the Hong Kong-based Signeo Design International.[6] In January 2011 at that year's Consumer Electronics Show (CES), the company introduced SOUL by Ludacris, a line of headphones designed in collaboration with the rapper, Ludacris.[7] The line featured five different pairs of headphones,[5] which were released to the public later in 2011. By that time, the company had become known as Soul Electronics.[8]

In 2012, Soul Electronics partnered with sprinter, Usain Bolt, on the design of a new line of headphones and earbuds designed to be used while running or exercising.[9] In the following two years, the company entered into a number of other sponsored partnerships with athletes, including Brendan Schaub,[10] Tim Tebow,[11] and Alex Fowler.[3] In 2015, the company introduced the Combat+ Sync headphones which came with a built-in walkie-talkie feature.[12] At CES 2018, the company introduced a new artificial intelligence feature in its "Run Free Pro Bio" and "Blade" models that would offer users live, in-ear coaching while running.[1]

In 2019, the company introduced four new products: the Ultra Wireless over-ear headphones,[13] the ST-XX wireless earbuds,[14] the ST-XS2 wireless earphones,[15] and the S-Storm portable Bluetooth speaker.[16] Four additional earbud and earphone lines were released in 2020, including SYNC Pro,[17] the SYNC ANC (active noise-canceling),[18] S-Fit, and S-Gear.[19]

In 2023, the company introduced their first open-ear style headphones called the Openear Series which include Openear 2, Openear Plus, Openear S-Clip and Openear S-Free.

Products

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Soul Electronics produces a number of audio products, generally targeted at runners and other consumers who exercise.[15][16][19] Its current products include the Ultra Wireless over-ear headphones, the S-Storm portable speaker, and a number of earbud and earphone lines. The company's higher-end earbuds include the SYNC Pro and SYNC ANC. Both of these options come with dual microphones, touch features, and longer battery life than other Soul models. The latter also features active-noise canceling.[17][18] Its mid-range earbuds include the ST-XX and ST-XS2 which are water-resistant and have touch features.[14][15] Lower-end models include the S-Fit and S-Gear, which are water-resistant and marketed as an affordable option for runners.[20] All Soul products are Bluetooth compatible.[16][15][17]

References

  1. ^ a b Bradley, Logan (January 11, 2018). "SOUL Electronics Debuts Artificial Intelligence Earphones". SportTechie. Retrieved November 28, 2020.
  2. ^ "Soul Electronics Names Mann Sales Director". Twice. September 6, 2011. Retrieved November 28, 2020.
  3. ^ a b "BMXer Alex Fowler Get Picked Up By Soul Electronics (@SoulbyLudacris) By Ludacris". SugarCayne. November 13, 2013. Retrieved November 28, 2020.
  4. ^ Johnston, Lisa (March 21, 2012). "Soul Electronics' Bonefant Departs". Twice. Retrieved November 28, 2020.
  5. ^ a b Murph, Darren (January 5, 2011). "Signeo reveals 'Soul by Ludacris' headphone series at CES". Engadget. Retrieved November 28, 2020.
  6. ^ "Signeo Design International Ltd". Bloomberg. Retrieved November 28, 2020.
  7. ^ Rocque, Starr. "Everything you need to know about Ludacris and Nelly before their Verzuz Instagram battle". Fast Company.
  8. ^ Yu, Justin (September 27, 2011). "Soul by Ludacris SL300 review". CNET. Retrieved November 28, 2020.
  9. ^ Canada, Danielle (July 22, 2012). "Usain Bolt Partners With Ludacris and SOUL Electronics, Review: SOUL Sl 150 Headphones". Rolling Out. Retrieved November 28, 2020.
  10. ^ "Soul Signs Schaub". Twice. November 13, 2013. Retrieved November 28, 2020.
  11. ^ Cajigas, JR (January 8, 2014). "CES 2014: Soul Headphones presents Tim Tebow and Brendan 'The Hybrid' Schaub". Nerd Reactor. Retrieved November 28, 2020.
  12. ^ Steele, Billy (August 12, 2015). "Soul Electronics' new sport headphones double as a walkie talkie". Engadget. Retrieved November 28, 2020.
  13. ^ Burke, Owen (January 2, 2020). "I found $69 headphones that outperform pairs that cost triple the price when it comes to battery life and Bluetooth range". Business Insider. Retrieved November 28, 2020.
  14. ^ a b Sanchez, Raul (October 27, 2019). "Soul ST-XX True Wireless Bluetooth Earbuds review". The Gadgeteer. Retrieved November 28, 2020.
  15. ^ a b c d Henderson, Bill (June 17, 2019). "Soul ST-XS2 true wireless earphones review". The Gadgeteer. Retrieved November 28, 2020.
  16. ^ a b c Chitra Dinisari, Mia (October 28, 2020). "Soul Electronics Rilis 3 Produk Teranyar di Indonesia". Bisnis Indonesia (in Indonesian). Retrieved November 28, 2020.
  17. ^ a b c Burns, Chris (March 10, 2020). "SOUL SYNC Pro wireless earbuds launch with "industry leading" battery life". SlashGear. Retrieved November 28, 2020.
  18. ^ a b Levar, Thomas (November 10, 2020). "Tune Out the Noise with SOUL SYNC Active Noise Canceling Earphones". Stupid Dope. Retrieved November 28, 2020.
  19. ^ a b Tryon, Oliver (September 9, 2020). "The Best Affordable Ear-Buds You Can Buy Right Now". Cultr. Retrieved November 28, 2020.
  20. ^ Paul, Ian (October 7, 2020). "24-hour sale: Snag Soul's true wireless earbuds for $28". PCWorld. Retrieved November 28, 2020.
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