Spice Girls dolls

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The Spice Girls Dolls are celebrity dolls based on the popular girl group the Spice Girls. They were released by Galoob Toys from 1997 to 1999. With sales of over 11 million,[1][2] they are the best-selling celebrity dolls of all time.[3][4]


In October 1997, it was announced that the Spice Girls were collaborating with Galoob Toys to create a range of Spice Girls dolls. The first dolls were originally due to be released in 1998, but as the profile of the band rose, the decision was taken to rush through production in time for the festive season.[5]

The first set of dolls by Galoob was the "Girl Power" series released in December 1997, after more than two months of negotiations with the band and its management about the product. Due to the rushed production, there was a lack of supply of the dolls and only a fraction of the expected demand could be met, leading industry experts to fear there would be a "toy rage" phenomenon.[5] This range featured Geri Halliwell in her iconic Union Jack dress.

In total, eight different sets of dolls were released by Galoob from 1997 to 1999. Additional accessories included the "Sound Stage" playset and additional "Spiceworld Fashions" costumes.[6] The "On Stage" series, released in June 1999, was the first series not to feature Halliwell, who had left the group in May 1998.[7][8] Dolls featuring the group wearing outfits from their music videos were planned, but never released.[citation needed] There were plans to continue the Spice Girls doll line in 2000, with the "Millennium Tour Collection" set for release in October. However, the line was stopped when the future of the Spice Girls became uncertain.[citation needed]

The dolls became a huge hit during the Christmas seasons of 1997 and 1998, selling over 11 million.[1][2] In 1997, the Spice girls dolls generated more than $200 million in retail sales[9][10] and the success of the dolls earned toymaker Galoob $150 million in pretax cash.[11] The dolls were the fifth best-selling toy—despite limited stock—in the UK for the 1997 Christmas season according to the British Association of Toy Retailers' annual Christmas best-seller chart.[12] In 1998, they were the second best-selling toy of 1998 in the United States according to toy trade publication Playthings' annual industry survey.[13]

Galoob collections[edit]

Galoob Five doll collections:

  • "Girl Power" - December 1997 - ©1997 Galoob Toys, Inc.
  • "On Tour" - June 1998 - ©1998 Galoob Toys, Inc. (two versions of Posh were made, the original with shoulder-length bob, and the second with new short crop)[14]
  • "Superstar Collection" - August 1998 - ©1998 Galoob Toys, Inc. (five dolls in one box)[15]
  • "Concert Collection" - Autumn 1998 - ©1998 Galoob Toys, Inc.[16]
  • "Spice It Up! 1" - January 1999 - ©1999 Galoob Toys, Inc.[17]

Galoob/Hasbro Four doll collections:

  • "On Stage" - June 1999 - ©1999 Galoob Toys, Inc.
  • "Spice It Up! 2" - Summer 1999 - ©1999 Galoob Toys, Inc., a subdivision of Hasbro (with Spiceworld Fashions, ©1998 Galoob Toys, Inc.)
  • "Viva Forever 1" - Autumn 1999 - ©1999 Hasbro, Inc. (including the Viva Forever videotape - shown at the 1999 Toy Fair as the "Collector Series" ©1999 Galoob Toys, Inc.)
  • "Viva Forever 2" - Autumn 1999 - ©1999 Hasbro, Inc. (including the Viva Forever fairy finger puppets)
  • "Millennium Tour Collection" - October 2000 - ©2000 Hasbro, Inc. (unproduced)

Toymax (Yaboom) / Street Life collections[edit]

Toymax Inc/ Toymax (Yaboom) Inc. / Street Life Limited made singing and talking dolls at the same time, but they were not popular due to many fans believing that they were ugly and did not resemble the Spice Girls.

  • "My First Singing Spice Girl" Dolls - ©1998 - Street Life Limited
  • "My Outfit, My Song" Fashions - ©1998 - Street Life Limited
  • "My New Talking Spice Girl" Dolls - ©1999 Toymax Inc. / Street Life Limited

See also[edit]


  1. ^ a b Justin Bieber merchandise hits hot holiday toy lists Washington Post. 18 November 2010. Retrieved on 16 February 2017.
  2. ^ a b Toy exec placing his bets on a Bieber doll NorthJersey.com. 14 November 2010. Retrieved on 16 February 2017.
  3. ^ Vintage Celebrity Dolls Collectors Weekly. Retrieved on 25 March 2017.
  4. ^ One D dolls and the sweet smell of success Irish Independent. 4 December 2012. Retrieved on 25 March 2017.
  5. ^ a b Sengupta, Kim. What they really, really want for Christmas - and won't get The Independent. 16 October 1997. Retrieved on 11 February 2017.
  6. ^ Collectors Guide. Dolls - 12" - Accessories. Vivaspice.net. Retrieved 30 March 2017.
  7. ^ Collectors Guide. Dolls - 12" - On Stage. Vivaspice.net. Retrieved 30 March 2017.
  8. ^ The Associated Press. Spice Girls Become a Foursome as Ginger Quits. The New York Times. 1 June 1998.
  9. ^ South Florida Home To A Toy Kingpin Sun Sentinel. 15 December 1999. Retrieved on 10 February 2017.
  10. ^ Stars of stage, screen, shelf Sun Sentinel. 13 February 2007. Retrieved on 16 February 2017.
  11. ^ Dollmakers Hoping For A Ride On Britney Bandwagon Chicago Tribune. 28 August 1999. Retrieved on 9 February 2017.
  12. ^ Teletubbies take top toy slot BBC News. 25 December 1997. Retrieved on 10 February 2017.
  13. ^ Botwinick, Stacy (1998-12-01), "Teletubbies take top honors.(16th Annual Best-Seller Survey)(Cover Story)", Playthings, Furniture Today Media Group LLC, 96 (12): 30(5), ISSN 0032-1567, archived from the original on 2017-02-12
  14. ^ Collectors Guide. Dolls - 11" - On Tour. Vivaspice.net. Retrieved 30 March 2017.
  15. ^ Collectors Guide. 12" Superstar Collection. Vivaspice.net. Retrieved 30 March 2017.
  16. ^ Collectors Guide. Dolls - 12" - Concert Collection. Vivaspice.net. Retrieved 30 March 2017.
  17. ^ Collectors Guide. Dolls - 12" - Spice It Up Series #1. Vivaspice.net. Retrieved 30 March 2017.

External links[edit]