SteelSeries
 |
| Company type | ApS (Anpartsselskab): private limited company |
|---|---|
| Industry | Video game industry Computer hardware PC gaming Consumer electronics Application software Professional Gaming ESports |
| Founded | 2001 |
| Founder | Jacob Wolff-Petersen |
| Headquarters | , |
Key people | Ehtisham Rabbani (CEO) Tino Soelberg (CTO) Murat Camoglu (CFO) Rune Berendtsen (CIO) Pat Wachendorf Jeff Mahlmeister Zach B Hill |
| Products | Gaming peripherals and accessories: headsets, mice, keyboards, controllers, and gaming surfaces |
| Website | www |
SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and gaming surfaces.
History
SteelSeries was founded in 2001 by Jacob Wolff-Petersen.[1] The company's original name was Soft Trading, and it was changed to SteelSeries in 2007.[2] Soft Trading made the Icemat and SteelPad mouse mats, the latter of which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North American-based developer and manufacturer of gaming peripherals.[3][4]
In 2012, SteelSeries received investments from U.S.-based private equity firm, Catterton Partners, and Chinese-based private equity firm, ClearVue Partners, of undisclosed amounts.[5]
Team and player sponsorships
SteelSeries supports a number of electronic sports teams and individuals through sponsorships and community support.[6][7] Sponsored teams include Evil Geniuses, Vitality, EDward Gaming, Alliance, among others. Past sponsorship include Manuel "Grubby" Schenkhuizen and Tom "Tsquared" Taylor in 2011.[6][8]
Partners
SteelSeries has held partnerships with the gaming industries most recognizable brands including Blizzard Entertainment,[9] Electronic Arts,[10] Hewlett-Packard,[11] Gunnar Optiks,[12] and Valve Corporation.[13]
References
- ^ "How to bootstrap from zero to 50 million $: SteelSeries founder Jacob Wolff-Petersen" (Interview). Whiteboardmag.com. Retrieved 2014-10-03.
- ^ "Soft Trading ApS Changes Name To SteelSeries ApS" (Press release). SteelSeries.com. Retrieved 2014-10-03.
- ^ "Gaming Accessories Industry Just Got Better, as SteelSeries Acquires Ideazon Inc. in an Asset Transaction" (Press release). Businesswire.com. 2008-07-29. Retrieved 2013-12-05.
- ^ Coldewey, Devin (2008-07-29). "Steelseries acquires Ideazon; bigger, better accessories forthcoming". TechCrunch. Retrieved 2013-12-05.
- ^ "ClearVue Partners Completes Investment in SteelSeries" (Press release). cvcap.com. 2012-09-01. Retrieved 2014-10-03.
- ^ a b "SteelSeries Announces Exclusive Sponsorship of Professional Gamer, Manuel Grubby Schenkhuizen" (Press release). Reuters. 2011-04-02. Retrieved 2013-12-05.
- ^ "Steelseries And Major League Gaming Announce Partnership And Collaboration" (Press release). Gamasutra. Retrieved 2013-12-05.
- ^ "SteelSeries Announces Sponsorship of Professional Halo 3 Player, Tom `Tsquared` Taylor" (Press release). Reuters. 2011-10-14. Retrieved 2014-03-04.
- ^ "Steelseries Prepares Players For The Launch Of Blizzard Entertainment'S Starcraft® Ii: Wings Of Libe" (Press release). bit-tech.net. 2010-06-24. Retrieved 2013-12-05.
- ^ "SteelSeries and EA Introduce iOS and Android Headset for Real Racing 3" (Press release). Prweb.com. Retrieved 2014-03-04.
- ^ "HP unveils a new class of Windows 10 gaming devices". Windows Experience Blog. 2016-08-16. Retrieved 2016-10-09.
- ^ "SteelSeries GUNNAR Optiks Desmo Review". VGRevolution. Retrieved 2013-12-05.
- ^ "SteelSeries and Valve® Corporation Introduce the SteelSeries QcK+ DotA 2 Edition" (Press release). Sys-con.com. Retrieved 2013-12-05.