Stefan Eins

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Stefan Einsis an Austrian-Americanartist whose artwork has been exhibited internationally since 1970. His belief that art and scientific experimentation are one in the same significantly impacted art and society. He is most famously known for founding the art gallery Fashion Modathat is located in South Bronx, New York.

Early life and career[edit]

Stefan Eins was born in Austriain 1941. Eins grew up in Viennaand Gresten, Austria. He graduated from the University of Viennawith a degree in Theologyin 1965. From 1964-1967 he attended the Academy of Fine Artsin Vienna where he focused most of his studying on Sculpture. In 1967, he moved to New York Cityto continue his passion for art

After Stefan Eins settled in New York City, he began working with all types of media including painting, collage, sculpture, and photography. He ran two art spaces, Mercer Street[1][2]and Fashion Moda[3]. Eins' most well known contribution to the art world was his creation of the the gallery Fashion Moda in 1978. Before Fashion Moda, Eins ran the downtown art space Mercer Street from 1971 to 1978. During his time spent curating Fashion Moda, Eins' work was mostly in the form of graphic design of posters and and signage. However, he did produce a number of personal pieces in exhibitions. While running art spaces and creating artwork, Eins was also an active member of the artist collaborative group Colab.

Eins' work has been exhibited in galleries and museums, as well as New York City streets, night clubs, and parks. His pieces can be recognized by his unique approach of blending art with scientific experimentation. Stefan Eins still lives in New York where he continues to make art.[4][5][6][7]

Art Spaces and Organizations[edit]

3 Mercer Store[edit]

In 1973, Stefan Eins founded 3 Mercer Store art space where he sold and exhibited his artwork. The storefront was located in Soho, New Yorkon Mercer Street. Eins had the vision to offer items designed by artists at a lower price than other nearby spaces. He wanted all demographics to have access to artists' artwork. The space is credited to establishing Stefan Eins' personality, sociability, and plans as an artist. The storefront created Stefan Eins' reputation and defined him as a progressive artist in New York City. In 1974, Eins allowed other artists to use the space for performances, installations and other types of work. The artists included Susan Hiller, Bill Beirne, Sherrie Levine, Lil Pickard, Willoughby Sharp, and Tom Otterness. Mercer Store closed in 1977.[3][1][2]

Fashion Moda[edit]

In 1978, Stefan Eins established the art space Fashion Moda, a museum of art, science, technology and fantasy. The storefront space was located on Third Avenue in South Bronx, New York. The location of the art space allowed all kinds of artists to participate and enjoy the freedom of exploring all types of art and media. The space originally began as a cultural concept created by Eins, and was later co-directed by Joe Lewis and William Scott. Fashion Moda wasn't a conventional art gallery; the space was a unique combination of art, culture, and science. The main belief of the space was that art could be created by anyone- regardless of race, class, gender, or education. The space united artists of all backgrounds and studies. Fashion Moda hosted seminars, installations, performances, auctions and other events. Fashion Moda was a progressive art space that redefined art in society and created a new art community in New York City. The space closed in in 1993 after 15 years of successfully changing the art world.[3][7]



Stefan Eins was an original participant in the artist group Collaborative Projects, Inc. Collaborative Projects Inc., nicknamed Colab, was an artist group formed in New York City in 1977. The group was made up of artists of various disciplines. The artists included Jenny Holzer, Jane Dickson, Kiki Smith, Walter Robinson, Stefan Eins and many other well known artists. They engaged is dialogue across all studies, supported art of all types, and helped artists receive funding. The artist organization was actively involved in Fashion Moda, as well as other progressive work spaces in the New York City. Eins collaborated with many Colab artists in both 3 Mercer Street and Fashion Moda. Eins allowed Colab artists to use his art spaces to sell and feature their own art. Stefan Eins and Colab had the same goal of making art available to a broader demographic, unlike mainstream art spaces.



Starting in1977, Stefan Eins' work has been exhibited internationally. Eins art was exhibited in shows in the National Gallery in Vienna (1991), MoMA PS1in New York (2007), the notable Now Galleryand other museums and galleries in US, Europe and Asia. Eins’ exhibit in MoMA PS1 was a collection of digital photographs of paint splotches. The prints analyzed the coincidences that occur in urban environments. Eins recognized profound coincidences in everyday objects. He believed that coincidences happened necessarily, and therefore nothing is a coincidence. All of Eins' exhibits highlighted his belief that there is no difference between art and scientific experimentation. [9][10]

  • 2014 'OTHER DIMENSION', Installation, [New Museum], New York City
  • 2013 'NO WAR', in collaboration with Leonardo da Vinci and Peter Paul Rubens, ARTFORUM Magazine
  • 2009 'Looking at Music', Museum of Modern Art, New York City
  • 2009 'The Picture Generation', Metropolitan Museum, New York City
  • 2009 X-TREME Exterior, New York City, Istanbul, Gresten
  • 2008 Centre National d'art Contemporain de Grenoble, Grenoble
  • 2007 Museum of Modern Art, PS.1, New York City
  • 2007 National Kyrgyz Fine Arts Museum, Bishkek, Kyrgyz Republic, Central Asia
  • 2006 'The Downtown Show', Grey Art Gallery, New York City
  • 2006 Modernist, Büyükada Island, Istanbul
  • 2002 Galerie Ariadne Vienna, Austria
  • 2002 O.K. Centrum für Gegenwartskunst, Linz, Austria
  • 2001 MUSA – Museum auf Abruf, Vienna, Austria
  • 1991 Austrian National Gallery, Vienna, Austria
  • 1985 Now Gallery, New York City, US
  • 1980 Lisson Gallery, London, UK


  1. ^ a b Miller, Marc (2018). "Stefan Eins: Behind 3 Mercer Street and Fashion Moda". Gallery 98. Retrieved 2018-10-15.
  2. ^ a b Ault, Julie (2002). Alternative Art New York 1965-1985. Minneapolis, MN: University of Minnesota Press. pp. 36–37. ISBN 0816637938.
  3. ^ a b c Kurczynski, Karen (2010-09-16), "Fashion Moda", Oxford Art Online, Oxford University Press, doi:10.1093/gao/9781884446054.article.t2088462, retrieved 2018-10-15
  4. ^ Gonzalez, David. "Stefan Eins Finds Art and Meaning in Sidewalk Cracks". Retrieved 2018-10-15.
  5. ^ "Stefan Eins". ArtSlant. Retrieved 2018-10-15.
  6. ^ Mendelson, John (2010). "The Physics of Liquid Formation; Stefan Eins at CREON Gallery in New York" (PDF). dArt International: 1–2 – via pdf.
  7. ^ a b Ault, Julie (2002). Alternative Art New York 1965-1985. Minneapolis, MN: University of Minnesota Press. p. 53. ISBN 0816637938.
  8. ^ Tinti, Mary (24 February 2010). "Colab". Oxford Art Online – via Database.
  9. ^ "Stefan Eins". ArtSlant. Retrieved 2018-10-15.
  10. ^ Mendelson, John (2010). "The Physics of Liquid Formation; Stefan Eins at CREON Gallery in New York" (PDF). dArt International: 1–2 – via pdf.

External links[edit]

  • Stefan Eins website
  • Stefan Eins Interview
  • MoMA PS1
  • MoMA PS1- Stefan Eins