Stephan H. Haeckel

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Stephan H. (Steve) Haeckel (born May 22, 1936) is an American management theorist and former director of Strategic Studies at IBM’s Advanced Business Institute, who developed the idea of the sense-and-respond organization[1] as an adaptive enterprise.[2][3]

Life and work[edit]

Haeckel received a BS in engineering and an MBA from the Washington University in St. Louis. At IBM he has been a marketing executive in Europe, and on the corporate staff. In 2002 Haeckel retired as the Director of Strategic Studies of the Advanced Business Institute at IBM Palisades.[4]

Haeckel has been a faculty member at the IBM Advanced Business Institute, and was one of the founding members of the Homeland Security Council of the American Management Association. He also served as the chairman of the Marketing Science Institute.[5]

The idea of the sense and respond organization was first introduced in a 1993 article by Haeckel and Richard L. Nolan in Harvard Business Review, "Managing by Wire".[6]

The online repository of intellectual capital on the Sense & Respond Post-industrial managerial paradigm provides access to articles, essays, perspectives and updates on the origin, development, theory, principles, competences and application case studies of Sense & Respond as a business concept.

Selected publications[edit]

  • Haeckel, Stephan H. Adaptive enterprise: Creating and leading sense-and-respond organizations. Harvard business press, 1999; 2013.
Articles, a selection


  1. ^ sense-and-respond organization
  2. ^ Vargo, Stephen L., and Robert F. Lusch. "Evolving to a new dominant logic for marketing." Journal of marketing 68.1 (2004): 1-17.
  3. ^ Van der Heijden, Kees. Scenarios: the art of strategic conversation. John Wiley & Sons, 2011.
  4. ^ IBM Almaden Research Center Coevolution Symposium 1993
  5. ^ Does Marketing Need Reform? Event at Bentley College, Waltham, Massachusetts. Accessed June 28, 2011.
  6. ^ Harvard Business Review, September 1993

External links[edit]