Sue Powell-Reed was born in Swansea, and spent her childhood and teens studying at the Llwyn-y-Bryn school where she developed her love for Speech, Drama and became a keen sports player. Sue quickly excelled in swimming and by the age of 13 won the title of Welsh Individual Medley Swimming Champion. Sue was the captain of several sports teams at her school, and this along with her love of the arts would later help her become the Sports Presenter for HTV.
After leaving Llwyn-y-Bryn Sue Powell-Reed began a course at Barry Teachers Training College. However she dropped out after 6 months after realising her dreams lay within the media.
Sue by now had gained qualifications as a Swimming, Speech and Drama instructor and launched her media career working for the South Wales Evening Post as a features writer and a contributor to local radio station Swansea Sound.
In 1980, Sue joined HTV Wales as a sports correspondent and was the first female TV sports correspondent in the UK.before switching to continuity announcing in 1984.
Here she went on to become the station's longest-serving staff announcer and a familiar face on Welsh Television. From 1990, she also read regular HTV Wales News bulletins as part of announcing duties.
On 15 January 2006 Sue Powell-Reed made the final announcement when continuity from Wales was discontinued.
After leaving ITV Wales, she and announcing colleague Leighton Jones set up the audiobook company Audio Stories for Kids for which she managed the creative side of the business. Before starting her own production company Vibe Video Production.
Vibe Video Production (Formally known as Vibe.TV) has been trading since 2008 and is based in Swansea Marina.
The company currently employs a number of Camera men, Editors, Scriptwriters and Audio Technicians and works on projects with many leading organisations, authorities, associations and universities.
In 2012 the company re-branded, launching a new Vibe which was bigger, both in employees, equipment and range of services.
They specialise in:
Sue Powell-Reed is CEO of the Vibe Brand and continues to play a part within the local and broader media through Voice Overs, Appearances and Talks.
In 2016 Sue opened a sister company called The Ad Hut which specialises in outdoor digital billboard signage. The company provides a one-stop shop for all aspects of the medium i.e. screen sourcing and development, sales, creation of adverts and streaming from HQ to Outdoor Screens around the country.