Sugging is a market research industry term, meaning "selling under the guise of research". This behavior occurs when a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product in question.
- Elliott, Stuart, "You've Got Mail, Indeed", The New York Times, October 25, 1999
- Elliott, Stuart, "A New Survey Seeks to Gauge the Research Needs of American Companies as They Look Abroad, The New York Times, January 5, 1996
- Glossary of Terms at Association for Qualitative Research (UK)
- "Comment on Email Authentication: Summitt Issues", filed by CASRO with Federal Trade Commission
- "Comment of Proposed Rule: CAN-SPAM Act Rulemaking", filed by CASRO with Federal Trade Commission
- "Sales Under the Guise of Research (Sugging)", Marketing Research Association (US)
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