Susan Bird

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Susan Willett Bird, an attorney, author, and specialist in executive level marketing and business networks, is Founder and CEO of Wf360. Launched in 1999, Wf360 using its trademarked process Brandversation, works with major corporations to sustain relationships with senior decision makers and customers. Wf360 creates executive councils and on- and off-line social network communities, and produces the annual MainEvent, a satellite-driven interactive program involving business and thought leaders in multiple locations globally.

Ms. Bird received her law degree from Stanford Law School, where she was member of Law Review.[1]

Bird is a Founding Member and former Chair of the Committee of 200;[2] a member of the Women’s Leadership Board at Harvard Kennedy School; a member of the International Women's forum[3] and a member of the International Council for the Kilby International Awards.[4]

Recognized as a global expert in the strategic use of conversation, Ms. Bird is the author of Smart Talk: the ABC's of Authentic Conversation and a co-author of The Age of Conversation. She shares her views on conversation in both the business world and elsewhere in her blog entitled Bird’s Eye View.[5]

Ms. Bird has received various awards, including the Crain's New York Business Award for Success and Leadership in Business as well as the Life of the City Award from New York Woman magazine.


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