System magazine is a biannual publication geared toward insiders of the fashion industry. Miroslava Duma's company, Buro 24/7, acquired the majority stake in the magazine in 2017.System was founded by Alexia Niedzielski, Elizabeth von Guttman, Thomas Lenthal, and Jonathan Wingfield. The four founders are the sole members of the editorial board for the magazine. As the New York Times noted, the four founder-editors are unquestionably part of the exclusive world covered in their magazine. Niedzielski previously worked as a brand consultant for Louis Vuitton and counts many well-known socialites as her personal friends; she was also described as an "international fashion icon" by W magazine. (Full disclosure: System's former parent company, Condé Nast, is the parent company for W.) Prior to founding System, Niedzielski and von Guttman worked together as contributors at Industrie magazine. In 2009, they joined forces with Charlotte Casiraghi in launching the first issue of Ever Manifesto.
Niedzielski has called System a "deep thoughts magazine," with a budget of $100,000 per issue "pooled with consulting projects done by Niedzielski and von Guttman." It was started with a mission to explore current events and issues in the fashion industry.