Tacori is an American jewelry design house and manufacturer based in Glendale, California. The brand is heavily associated with bridal jewelry.
The company was established by Haig Tacorian and his wife Gilda after he relocated to California from Europe in 1969. The couples' children and other relatives have joined the family business.
Originally focused on selling pearls, the company expanded into diamonds in the early 1990s and by 2005 had become heavily identified with bridal jewelry, including engagement rings and bridal wear accessories. This bridal jewelry became very popular in the United States after the television series The Bachelor and The Bachelorette began featuring its product lines in their programs. The design house's jewelry is known for its crescent silhouette and as of 2005 had launched over 30 lawsuits to protect the trademark. In 2013, Tacori was named on the "Top Five most visible brands" in the category of jewelry by INDESIGN magazine; that same year, it was announced as a finalist for the Communications category of the Jewelers of America's annual GEM Award in response to its advertisement "Par Chance", directed by Steve Antin. Released in December 2012, the ad campaign was intended to both display the design house's new line and to help associate the brand identity with personality traits of the wearer.
The firm is located in California and retailed throughout the United States and Canada.
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