Talk:Express (clothing)
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When someone writes an expanded article - the Abercrombie and Fitch article is a good example of the kind of article that Express should have - they ought to mention the change in the store concept. The earliest Express stores I ever saw did not have the French concept, but for a long time, the store was called "Compagnie Internationale EXPRESS" and supposedly headquartered in Paris. Many of the stores had a baroque/modern decor mix (I currently own a hollow black and gold neoclassical pedestal that used to be at the front of a store, under a "marble bust" of a woman). At the time, The Limited had a sort of American/European concept, Express was supposed to be Parisian, and Lerner was supposed to explicitly embody NYC. They began phasing out the "French fashion" idea for Express in the mid-90s and have since given Express its current identity, which seems very NYC-focused with some nods to Tokyo.
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