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Type of technology? Or proprietary system?

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The definition :"ICTV (TV), a content distribution network for delivering the web-media experience through television" suggests to me that this is a generic term for a type of technology. However the link takes me to a particular supplier of that technology. This seems inappropriate... 93.242.123.222 (talk) 16:44, 4 July 2011 (UTC)[reply]