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The birth of the iPod, By Benj Edwards, Oct 23, 2011, Macworld, Exploring the possibilities: ... It was Jon Rubinstein calling. He invited Fadell to visit Apple to discuss a potential project, but he kept quiet about its exact nature. ... Rubinstein felt that Fadell made an ideal choice to explore Apple’s portable digital player options due to Fadell’s ample handheld computing experience. He had worked at General Magic (on an OS for PDAs called Magic Cap) and later at Philips Electronics, where he led development of a Windows CE-based palmtop computer called the Nino.— Preceding unsigned comment added by So-retro-it-hurts (talk • contribs) 09:49, 2 May 2015 (UTC)