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Product Placement in American Idol

In 2002, Fox's television show American Idol signed Coca Cola as its initial sponsor for $10 million after Pepsi had passed on the opportunity. [1] That first season, American Idol far exceeded expectations as the show averaged 12.7 million viewers each episode with the large, red Coca Cola cups placed in front of every judge as they listened to performers. [2]


Nbarry14 (talk) 01:28, 17 February 2015 (UTC)

Improvements possible

Some ideas to improve the page:

- More information regarding the limitations - Expand on who gets to choose how the product is displayed - Examples Tang.ca (talk) 23:16, 28 January 2013 (UTC)


Wikipedia Ambassador Program course assignment

This article is the subject of an educational assignment at Davidson College supported by the Wikipedia Ambassador Program during the 2012 Q3 term. Further details are available on the course page.

The above message was substituted from {{WAP assignment}} by PrimeBOT (talk) on 17:30, 2 January 2023 (UTC)

  1. ^ Poggi, Jeanine. "How Coca-Cola's 'American Idol' Deal Transformed TV Advertising". Advertising Age. Retrieved 16 February 2015.
  2. ^ Poggi, Jeanine. "How Coca-Cola's 'American Idol' Deal Transformed TV Advertising". Advertising Age. Retrieved 16 February 2015.