Talk:Public service announcement/Archives/2015

"Waste of tax money"

I suppose you can find a lot of occasions where PSAs are actually a waste, but saying "it is not plausible to expect the audiences targeted to changes their attitudes and/or actions following a short television or radio spot" is plain silly. If it did not work, there would not be the obnoxious amount of commercial advertisements we are all exposed to, not to mention how easily people of all countries believe government propaganda, provided it's effective enough. --Orzetto 21:36, 20 October 2005 (UTC)

Plus, not all PSAs are made with tax money... Orville Eastland 13:41, 1 June 2006 (UTC)

Having distributed and evaluated more than 700 national PSA campaigns in the past 30 years it would be implausible to expect attitude and behavior change after running a single PSA campaign. A single campaign would not generate the required reach and frequency to get people to change their behavior. Paid advertising, on the other hand, is typically much more powerful because the sponsor purchases the media time and space necessary to achieve their marketing goals so on a comparative basis paid advertising would be much more effective than PSAs. The benefit to PSAs of course is that the media time is free so when you look at the return-on-investment, it can be very impressive via a well executed PA campaign. Bill Godwill 76.18.45.19 (talk) 15:04, 21 May 2011 (UTC)