Talk:Search engine marketing/Archives/2013

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FACTUALLY INCORRECT ARTICLE SEM vs SEO

Search engine marketing is the umbrella term that describes two main branches of getting traffic from search engines: search engine optimization (free listings) and paid search (also called PPC or CPC). It can also incorporate link building and social media marketing activity, though those are also independent activities. Right now, this page says search marketing is solely paid marketing. That's not the case. That's like saying all marketing is paid, even if it might involve PR to gain unpaid coverage in the media. —Preceding unsigned comment added by Sullivandanny (talk • contribs) 20:11, 2 February 2010 (UTC)

Tried to arbitrate the usage of SEM vs SEO, by stating there are two camps of usage and briefly stating the two positions. Anyone wishing to add their salt can contribute under "Distinguished from SEO". Did the same on the SEO pageLarryLACa (talk) 02:32, 22 July 2011 (UTC)

That is clearly incorrect article as SEM is not the umbrella term for SEO. Whereas, Internet marketing can be the umbrella term for SEM. — Preceding unsigned comment added by Webpromotica (talk • contribs) 07:40, 13 March 2012 (UTC)

Along the lines of exactly where PPC (Pay Per Click) falls in the overall scheme of things, according to this Google currently has 66.7% of the Search Engine Market. It would be important to include the idea that when you are talking about searches, you are for the most part talking about Google, and when you are talking about PPC you are mostly talking about ad-words. And so the larger PPC vs. Search discussion really gets focused-down into either Google organic results or Google ad-words, with Google controlling both. It is frequently mentioned in SEO circles that the organic search results are being manipulated in order to increase PPC revenues. Not sure where this falls in the SEO vs. SEM discussion, but since it doesn't seem to be mentioned anywhere at all, I thought it was necessary. Regards, Jonny Quick (talk) 05:50, 28 January 2013 (UTC)