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Tasti D-Lite

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Tasti D-Lite, LLC
Company typePrivate
Founded1987 in New York
HeadquartersScottsdale, Arizona, USA
ProductsFrozen Desserts
OwnerKahala Brands
Websitetastidlite.com

Tasti D-Lite is a New York-based fast food company which sells products including a frozen dessert. The company operates a system of franchise chain stores which are predominantly located in New York state, although the company's corporate headquarters are now in Arizona.

In 2002, published studies [1] found that the company may have greatly exaggerated claims of its product's healthfulness. Tasti D-Lite subsequently implemented an overrun compliance program and settled the nutritional claims matter with the NYC Department of Consumer Affairs.[2]

In 2004, Tasti D-Lite was mentioned in episodes of HBO’s Sex and the City season 6 episode 88 [3][non-primary source needed] and The Apprentice season 2 episode 18 [4][non-primary source needed]

Tasti D-Lite was acquired in 2007 by NY-based private equity group SPG Partners LLC [5] and announced that James H. Amos, one of the firm's operating partners, will serve as Chief Executive Officer of Tasti D-Lite. The new company would be headquartered in Franklin, Tennessee.[6]

A redesigned website was launched in 2007 listing nutritional information for over 100 flavors.[7] Tasti D-Lite announced in 2008 that it will begin a franchise offering to facilitate the growth of the brand to markets both domestic and international.[8] Subsequently, a majority of the original licensed stores signed agreements to convert to the franchise model.[9] Also in 2008, the first international development agreement was signed for South Korea.[10]

In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased Tasti D-Lite along with smoothie chain Planet Smoothie. Kahala Brands is owned by the Serruya family of Canada and is the franchisor of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery. Together, the 128 Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona. [11]

Tasti D-Lite received an average score of 4.5 out of 10 from the MATES rating corporation.[12]

Ingredients

Tasti D-Lite products are made from two different dairy-based mixes, upon which additional flavors can be added.

The vanilla dairy base is made with: water, nonfat milk, sugar, corn syrup, cream, guar gum, locust bean gum, carrageenan, vanilla, and lactase.

The chocolate dairy base, used for chocolate flavors, replaces vanilla with chocolate and is made with: water, nonfat milk, sugar, corn syrup, cream, cocoa (processed with alkali), guar gum, locust bean gum, carrageenan, and lactase.[13]

See also

References

  1. ^ [Burros, Marian "Fewer Calories Than Ice Cream, But More Than You Think." The New York Times, p. F1.(October 2, 2002)
  2. ^ DCA Puts the Freeze on Misleading Calorie Claims: Announces Agreement with Tasti D-Lite
  3. ^ HBO: Sex and the City: Episode Guide: Summary: Season 6: Episode 88
  4. ^ NBC.com> The Apprentice > Candidates
  5. ^ "Former Mail Boxes Etc. chief takes Tasti D-Lite stake." Nashville Business Journal (February 21, 2007)
  6. ^ Ruble, Drew "Just Desserts." Business TN Magazine (June 2007)
  7. ^ tasti - flavor & facts menu
  8. ^ http://www.tastidlite.com/images/stories/Images/dessertguiltrelease.pdf
  9. ^ http://www.tastidlite.com/images/stories/Images/tastidlitefirstfranchisees.pdf
  10. ^ Tasti D-Lite Franchise News
  11. ^ "Kahala Brands Announces Purchase Of Planet Smoothie & Tasti D-Lite". 2015-06-02. Retrieved 2015-06-02.
  12. ^ "Episode 56- Tasti D-Lite". 2012-04-23. Retrieved 2016-01-28.
  13. ^ Tasti official website - FAQs

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