The Daily Reflector

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The Daily Reflector Logo.png
The Daily Reflector front cover.png
The 2009-07-08 front page of
"The Daily Reflector"
Type Daily Newspaper
Format Broadsheet
Owner(s) Cooke Communications
Publisher Cooke Communications
Editor Bobby Burns
Founded January 10, 1882
Headquarters Greenville, North Carolina
Circulation 19,300 Daily
22,000 Sunday

The Daily Reflector is a daily newspaper that serves Pitt County and eastern North Carolina. It is headquartered in Greenville, North Carolina.


The paper was originally titled "The Eastern Reflector", and was founded in 1882 by David Jordan and Julian Whichard. They founded the paper in a part of their mothers' school house with equipment they bought from another paper they had worked for, "The Greenville Express." It became known and published daily as "The Reflector" on Dec. 10, 1894. The Daily Reflector joined the Cox Newspapers Inc. family in 1996.

Her and mixer are free monthly magazines produced by The Daily Reflector. Her — as the name implies — is a magazine for women. mixer — written with a lowercase "m" — 18- to 35-year-old population (which includes the large student bodies of East Carolina University and Pitt Community College) with local music, night spots and events for the same area.

Cox Newspapers began struggling financially in 2008 and put several of its properties up for sale, including The Daily Reflector. In addition to the paper being offered for sale, long-time publisher Jordan ("Jordy") Whichard III announced his resignation on January 5, 2009.

On July 20, 2009, Cox Enterprises Inc. announced it has reached a definitive agreement to sell three of its North Carolina newspapers – the Rocky Mount Telegram, The Daily Reflector of Greenville and The Daily Advance of Elizabeth City – and ten weekly newspapers in Eastern North Carolina to Cooke Communications LLC, a privately held family company headed by John Kent Cooke. John Kent Cooke Jr. will move to the Greenville area to become president of Cooke Communications North Carolina and publisher of The Daily Reflector.[1]

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