The Electronic Cable Committee
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The Electronic Cable Committee (TECC) was founded in 1992 by the Cabletelevision Advertising Bureau and the American Association of Advertising Agencies , with the aim of developing and testing "an electronic information exchange system ... to simplify the paperwork associated with buying commercial time on cable television" .
- "Cable pursues electronic standards that could prove useful to all media". Mediaweek. Retrieved 2011-06-20.
- Elliott, Stuart (1993-08-27). "A Push to Simplify Buying Cable Time". The New York Times. Retrieved 2011-06-20.
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