The Gadget Shop

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Gadgetshop is an electronic toy retailer based in the United Kingdom, specialising in novelty gadgets.

The company was founded in 1991 by Jonathan Elvidge who was then 27. Elvidge was a worker for Kingston Communications (KC) and whilst working for them, decided to rent a plot in the Princes Quay shopping centre in Hull, which was then being built. He decided to leave KC and run the shop.[1]

The company entered administration in March 2005 and the company trade marks and domain names were acquired by The Entertainer retail chain. On 7 September 2010, The Gadget Shop was bought by W H Smith.[2]


  1. ^ "A £20,000 Loan into Millions - Thanks to Reggie Perrin! - Small Businesses Ideas 011". Retrieved 12 August 2008. 
  2. ^ Jon Whiteaker (7 September 2010). "Gadget Shop brand bought by WHSmith". Retail Gazette. Retrieved 30 November 2012. 

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