The Go-Giver

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The Go-Giver: A Little Story about a Powerful Business Idea
Hardcover edition
AuthorBob Burg
John D. Mann
Publication date
December 27, 2007 (2007-12-27)
Media typePrint
Pages144 pp.
650.1 22
LC ClassHF5386 .B888 2007

The Go-Giver: A Little Story About a Powerful Business Idea is a business book written by Bob Burg and John D. Mann.[1][2] It is a story about the power of giving. The first edition was published on December 27, 2007 by Portfolio Hardcover.


The Go-Giver revolves around the story of a young professional (Joe) who is striving for success. Joe is ambitious, however lately it seems like his hard work and efforts are not paying off in terms of results. Following a disappointing quarter for sales results, he inadvertently seeks the mentorship of The Chairman.[3]

Joe then embarks on a learning journey by meeting Go-Givers—friends of The Chairman. Through these interactions he learns of the "Five Laws of Stratospheric Success":

  1. Value: Your true worth is determined by how much more you give in value than you take in payment.
  2. Compensation: Your income is determined by how many people you serve and how well you serve them.
  3. Influence: Your influence is determined by how abundantly you place other people's interests first.
  4. Authenticity: The most valuable gift you have to offer is yourself.
  5. Receptivity: The key to effective giving is to stay open to receiving.


The book was ranked ninth on the 2008 Businessweek Best Seller list.

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