The Most Interesting Man in the World: Difference between revisions
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| name = The Most Interesting Man in The World |
| name = The Most Interesting Man in The World |
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| image = [[file:Jonathan Goldsmith 2009.jpg|150px]] |
| image = [[file:Jonathan Goldsmith 2009.jpg|150px]] |
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| caption = I don't always get a Wikipedia page, but when I do, the image isn't the one you're looking for. |
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| first = 2006 |
| first = 2006 |
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Revision as of 17:19, 14 September 2012
| The Most Interesting Man in The World | |
|---|---|
 I don't always get a Wikipedia page, but when I do, the image isn't the one you're looking for. | |
| First appearance | 2006 |
| Portrayed by | Jonathan Goldsmith |
| Company | Cuauhtémoc Moctezuma Brewery |
| In-universe information | |
| Alias | The World's Most Interesting Man |
| Gender | Male |
| Occupation | Advisor |
| Nationality | Mexican[1] |
The Most Interesting Man in the World is an advertising campaign for the Dos Equis brand of beer, produced by the marketing firm Euro RSCG for Cuauhtémoc Moctezuma Brewery.[2] The ads feature Jonathan Goldsmith as "the world's most interesting man" and are narrated by Frontline's Will Lyman.[3] Goldsmith has stated that his friend, actor Fernando Lamas, was an inspiration in creating the character.[4] The advertisements first began appearing in the United States in 2006.
Advertisements
The advertisements feature a bearded, debonair gentleman roughly in his 70s (portrayed by actor Jonathan Goldsmith).[5] with Frontline narrator Will Lyman conducting voiceovers. As Ottmar Liebert's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger.
The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an Indian audience (by shooting the cue ball out of the mouth of a man lying on the pool table); catching a marlin while cavorting in a Hemingway-esque scene with a beautiful, young woman; winning an arm-wrestling match in a South American setting; surfing the killer wave; and bench pressing two young East Asian women in a casino setting, each woman being seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous ("if he were to punch you in the face, you would have to fight off the strong urge to thank him"; "he can speak French, in Russian"; "even his enemies list him as their emergency contact").
At the end of the advertisement, the interesting man says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with a signature sign-off: "Stay thirsty, my friends."[6]
Occasionally, there is another kind of ad that features the man sitting at a table at an elegant bar, usually flanked by two beautiful younger women, where he gives his insights on certain subjects (examples: on life - "It's never too early to start beefing up your obituary"; on parties - "The after-party is the one you want to attend").
Sales strategy and results
The agency's rationale for the brand strategy was defined thus: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."[7] According to the company, U.S. sales increased each year between 2006-2010[8] and tripled in Canada in 2008,[9] although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.[9]
Goldsmith recently said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling him that he had asked his young son what he wanted to be when he grew up, and the boy replied: "I want to be The Most Interesting Man In The World. Stay thirsty my friends." [10]
The Most Interesting Man in the World has also become an Internet Meme, with a picture of The Most Interesting Man accompanying the phrasal template "I don't always [X], but when I do, I [Y]"[11][12][13]
Notes
- ^ Guggenheim, Arturo. [http:www.oup.com/us/ "Media in the early XXIst Century"]. Oxford University Press. Retrieved September 5, 2012.
{{cite web}}: Check|url=value (help) - ^ Helliesen, Gunnar (04/7/2010). "The most interesting ad in the world". Seattle Post-Intelligencer.
- ^ Forbes, Paula (5/4/2009). "Every Video from Dos Equis' The Most Interesting Man In the World Ad Campaign".
- ^ Paumgarten, Nick (February 7, 2011). "INTERESTING". The New Yorker Magazine. Retrieved October 07, 2011.
{{cite web}}: Check date values in:|accessdate=(help) - ^ blog
- ^ Stay Thirsty, My Friends
- ^ Francis Pruett. "The Most Interesting Beer Campaign in The World?". The Witty Barman Guide. Retrieved October 15, 2010.
- ^ Austin Carr (July 26, 2010). "Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy". Fastcompany.com. Retrieved August 3, 2010.
- ^ a b Kate Lunau (August 13, 2009). "King of beer sales, amigo". Maclean's. Retrieved October 18, 2011.
- ^ WHATUNEEDTV (October 11, 2010). "Jonathan Goldsmith Dos Equis: "The Most Interesting Man" at the 2009 World Music Awards". www.youtube.com. Retrieved December 24, 2011.
- ^ Kathleen Strecker (May 17, 2012). "Share ALL the memes! - Coast Weekend: Coastal Life". Coast Weekend. Retrieved July 25, 2012.
- ^ "Campus-themed Internet memes go viral –". Usatoday.com. February 16, 2012. Retrieved July 25, 2012.
- ^ Kaiser, Johanna (April 13, 2012). "Massachusetts students use memes to joke about high school - Beverly - Your Town". Boston.com. Retrieved July 25, 2012.
External links
- Dos Equis website
- The Most Interesting Man In the World The original site with comments by the campaign copywriters as well as all the actual videos used in the campaign