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The North Alliance

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The North Alliance
Company typeHolding Company
IndustryDesign, Communications, Technology, Advertising, Marketing
Founded2014 (2014)
Headquarters
Norway, Sweden, Denmark, Singapore
Website[1]

The North Alliance (NoA) is a Nordic consultancy and marketing conglomerate[1] with offices in five countries. Founded in 2014, it is organized as a holding company consisting of the Swedish agencies Åkestam Holst, Great Works, Bold, Promenad, StudioNOC and Evidence; Danish agency &Co; Norwegian agency Anorak and technology business Making Waves; as well as Singapore-based agency Acoustic and NoA Incubator.

Company

The North Alliance companies are communication, design and technology businesses in the Nordic markets. It is a Nordic independent network and have stated ambitions to compete with large multinational companies.[2] Although retaining different names and identities, the companies are 100% owned by The North Alliance. The network employs 450 people in Stockholm, Oslo, Copenhagen, New York, Chicago, Kraków and Singapore. In 2014 the combined turnover was estimated at around €50 million[3]

History

The conglomerate was formed in January 2014 by Thomas Høgebøl, former head of McCann Worldgroup, backed by Finnish private equity fund CapMan Group.[2]

Ownership

The North Alliance has a partnership model in which some 100 employees across the group are active partners, in addition to its majority owner CapMan Group. Following the initial transactions, funds managed by CapMan owns 63% of the North Alliance. The owners of the individual network companies also hold interest in The North Alliance.

References

  1. ^ "About NOA | N°A – The North Alliance". Thenorthalliance.com. Retrieved 2015-10-18.
  2. ^ a b "The Nordics Are Coming: North Alliance to Buy a U.S. Office | Global News - Advertising Age". Adage.com. 2015-07-16. Retrieved 2015-10-18.
  3. ^ "CapMan Buyout invests in The North Alliance, a leading Nordic digital communications g... — CapMan". Capman.com. Retrieved 2015-10-18.
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