The Projector
| Company type | Private |
|---|---|
| Industry | Media, Entertainment |
| Founded | July 2014 |
| Website | theprojector |
The Projector is an independent cinema in Singapore. Founded in 2014, it specializes in arts-house films and also screens mainstream movies and is a venue for live events such as stand-up comedy shows.
The Projector is currently operating at Golden Mile Tower and Cineleisure Orchard. It previously operated out of other locations in Riverside Point and The Cathay.
History
[edit]The Projector was founded in 2014 by Karen Tan, Sharon Tan and Blaise Trigg-Smith, under their company Pocket Projects.[1][2][3][4][5] Sharon Tan was the general manager.[6]
The venue was originally founded as Golden Theatre in 1973, the biggest cinema at the time in Singapore and Malaysia,[5] with a single hall that sat up to 1,500 people.[7] In 1990s, the venue was split into 3 halls.[8] Eventually in 2014, Golden Theatre retained the largest 1,000-seats hall, while The Projector took over the smaller halls.[8]
In 2019, Sharon Tan left the cinema and Prashant Somosundram took over as general manager.[6]
During the COVID-19 Pandemic, they paused operations from 31 May to 13 June 2021 across all theaters, due to tough business conditions caused by new COVID-19 containment measures in Singapore.[9]
In July 2020, they launched Projector Plus, an online movies on-demand streaming platform.[2][4]
In 2022, after Mm2 Entertainment stopped the operations of the Cathay Cineplex at The Cathay, the Projector leased its location as a pop-up cinema, Projector X: Picturehouse, from 23 August onwards.[6][10] Picturehouse consisted of four halls, including the former 590-seater Cathay Grand.[6] The pop up cinema remained open until the end of June 2023.[11]
In 2023, it was announced that The Projector and Golden Village will collaborate to operate a cinema, Golden Village X The Projector, at Cineleisure Orchard, after Cathay Cineplex stopped its cinema operation at the building at the end of June.[11] The new cinema opened in December 2023.[12][13]
Locations
[edit]
Golden Mile Tower
[edit]The Golden Mile Tower outlet was launched in April 2014. It began with an appeal on crowdfunding site Indiegogo, which raised US$55,000. It currently has three screens: Green Room, a 230-seat hall, Redrum, a 200-seat hall, and Blue Room, a 100-seat hall. The later was originally a church, before being converted into a cinema hall.
Riverside Point
[edit]The Riverside Point outlet, known as Projector X, was launched on 30 April 2021. It had one screen with 48 seats. The venue, which was formerly a Chinese nightclub, had the former changing rooms turned into art installation by Marc Nair. Before that, it had been used for Studio City Cinemas, in the 1990s. The outlet was a pop-up cinema and closed towards the end of 2022.[1][2]
The Cathay
[edit]On 23 August 2022, The Projector took over four halls, including the former 590-seater Cathay Grand, of the Cathay Cineplex at The Cathay as a pop-up cinema, Projector X: Picturehouse.[6][10] It closed at the end of June 2023.
Cathay Cineleisure Orchard
[edit]After the closure of Cathay Cineplex at Cathay Cineleisure Orchard, The Projector operated a pop-up cafe, a bar and a live event space at Cineleisure from July to December 2023. Also, it collaborated with Golden Village to launch Golden Village x The Projector at Cineleisure (GVxTP) to take over the cinema space in the mall. The collaboration will feature three Golden Village-branded halls and three The Projector-branded halls.[14] It began operating in December 2023.[15]
References
[edit]- ^ a b Lui, John (22 April 2021). "The Projector turns abandoned nightclub into pop-up cinema". The Straits Times. ISSN 0585-3923. Retrieved 27 October 2021.
- ^ a b c "The Show Must Go On! The Projector Overcomes Pandemic Hurdles to Turn Abandoned 'Siam Diu' Into Pop-Up Cinema". Sinema.SG. 20 May 2021. Retrieved 27 October 2021.
- ^ Lui, John (6 March 2017). "The Life Interview with Karen Tan: Woman behind arthouse cinema, The Projector". The Straits Times. ISSN 0585-3923. Retrieved 27 October 2021.
- ^ a b Hashimi, Hashirin Nurin. "The Projector's Karen Tan Opens Singapore's First Socially-Distanced Pop-Up Cinema". Tatler Asia. Retrieved 27 October 2021.
- ^ a b von Sychowski, Patrick (12 September 2017). "Cinema of the Month: The Projector - Singapore". Celluloid Junkie. Retrieved 27 October 2021.
- ^ a b c d e "From Golden Mile to The Cathay: The Projector's long and 'organic' journey as Singapore's only indie cinema". CNA Lifestyle. Retrieved 17 August 2022.
- ^ "Arthouse rock: The Projector is Singapore's coolest independent cinema (with history)". Honeycombers Singapore. 10 July 2018. Retrieved 27 October 2021.
- ^ a b "Old meets new at Golden Mile Tower". AsiaOne. 28 March 2015. Retrieved 1 November 2021.
- ^ Lui, John (23 May 2021). "Indie cinema The Projector to go on hiatus from May 31 to June 13". The Straits Times. ISSN 0585-3923. Retrieved 27 October 2021.
- ^ a b "The Projector coming to The Cathay as pop-up as Cathay Cineplexes exits". sg.style.yahoo.com. 17 June 2022. Retrieved 17 June 2022.
- ^ a b Lui, John (13 June 2023). "Golden Village and The Projector collaboration to replace Cathay Cineplex at Cineleisure". The Straits Times. ISSN 0585-3923. Retrieved 13 June 2023.
- ^ Chong, Xin Wei (13 June 2023). "Golden Village and The Projector to set up shop in Cineleisure; mm2 Asia to exit". Business Times. Retrieved 14 June 2023.
- ^ Goh, Ronald (1 December 2023). "What to expect at Golden Village x The Projector at Cineleisure when it opens on 2 December". Yahoo News. Retrieved 30 April 2024.
- ^ "Golden Village x The Projector at Cineleisure launching in December, will feature blockbusters, indie films, live music". CNA Lifestyle. Retrieved 25 July 2023.
- ^ Goh, Ronald (1 December 2023). "What to expect at Golden Village x The Projector at Cineleisure when it opens on 2 December". Yahoo News. Retrieved 30 April 2024.