This Time It's Personal is the second studio album by American R&B group Somethin' for the People, released September 23, 1997 via Warner Bros. Records.[4] Co-produced and primarily written by the group,[1] it was their first album to chart on the Billboard 200, peaking at number 154.[5] The album also reached number 33 on Billboard's R&B chart.[5]
Three singles were released from the album: "My Love Is the Shhh!", "Think of You" and "All I Do". "My Love Is the Shhh!" was the group's only hit on the Billboard Hot 100, peaking at number four in 1997.[5] In addition to original songs, the album contains a cover of "She's Always in My Hair" by Prince.[6]
AllMusic editor Leo Stanley rated the album three ouf of five stars. He felt that This Time It's Personal finds "the West Coast trio expanding their sound, creating a sexy blend of hip-hop and contemporary soul. Despite their attempts to make the music personal, the album offers more surface pleasures than substance, but their sound is often alluring enough to make such problems minor."[4]
