Tien Tzuo

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Tien Tzuo
ResidenceCalifornia, U.S.
Alma materCornell University (BS)
Stanford University (MBA)
OccupationCo-founder, chairman & CEO, Zuora
Years active1990–present
Spouse(s)Mariana Tzuo[2]

Tien Tzuo is a Taiwan-born American tech entrepreneur. He is the founder, chairman, and CEO of Zuora, and prior to that was chief strategy officer of Salesforce.

Early life[edit]

Tzuo was born in Taiwan, and when he was 3 years old his family moved to the Flatbush section of Brooklyn.[3][4] His parents were psychology professors, and his father also worked as an importer-exporter and in real estate.[3]


Tzuo earned a bachelor's degree in electrical engineering at Cornell University, worked at Oracle Corporation in Manhattan for six years, and then earned his MBA from Stanford University.[1][5]


He worked for about a year at enterprise software company CrossWorlds.[5] In 1999, he was hired at cloud computing company Salesforce as its eleventh employee. He worked there for nine years and would become Salesforce's first chief marketing officer and then chief strategy officer.[6][7][8]


In 2007, Tzuo left Salesforce to launch Zuora as its founding CEO.[5][6] The California-based enterprise software company creates and provides subscription management software to help other companies with their subscription-based services.[7][9][10] Within a few weeks of its initial public offering on April 12, 2018, Zuora was valued at over $2 billion,[9] and Tzuo's 10% stake in the company was worth an estimated $193 million.[11]

Tzuo's book Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It, written with Gabe Weisert, was published by Portfolio on June 5, 2018.[12][13]


  1. ^ a b c Bessette, Chanelle (10 June 2014). "10 Questions: Tien Tzuo, founder and CEO, Zuora". Fortune. Retrieved 16 November 2018.
  2. ^ Tzuo, Tien. Subscribed : why the subscription model will be your company's future - and what to do about it. ISBN 978-0525536468. Retrieved 28 November 2018.
  3. ^ a b Bryant, Adam (6 January 2017). "Tien Tzuo of Zuora: 'Don't Expect Me to Manage You'". New York Times. Retrieved 16 November 2018.
  4. ^ Feldman, Amy (4 November 2015). "Zuora's Tien Tzuo Had A Big Idea For Software To Drive The Subscription Economy -- He Almost Blew It". Forbes. Retrieved 16 November 2018.
  5. ^ a b c Rogers, Bruce (23 August 2016). "Tien Tzuo's Zuora Set To Capitalize On Subscription Economy It Helped Build". Forbes. Retrieved 16 November 2018.
  6. ^ a b Kim, Eugene (17 April 2015). "11 super successful tech leaders who struggled when they first arrived in America". Business Insider. Retrieved 16 November 2018.
  7. ^ a b Gage, Deborah (11 March 2015). "Zuora Raises $115 Million to Fuel Subscription Economy". Wall Street Journal. Retrieved 16 November 2018.
  8. ^ Miller, Ron. "Zuora Orders aims to drive subscription renewals and expansion". TechCrunch. Retrieved 16 November 2018.
  9. ^ a b Lin, Serena (30 April 2018). "CEO of billion-dollar Zuora reveals a key management lesson he learned the hard way". CNBC. Retrieved 16 November 2018.
  10. ^ Paredes, Divina (3 August 2015). "Doing business with Tien Tzuo of Zuora: CMO to CEO". CIO. Retrieved 16 November 2018.
  11. ^ Bort, Julie (12 April 2018). "Zuora soars in its IPO, and the founder's stake is worth nearly $200 million — 5 years after the company hit rocky times". Business Insider. Retrieved 16 November 2018.
  12. ^ Broughton, Philip Delves (17 July 2018). "'Subscribed' Review: For a Flat Monthly Fee". Wall Street Journal. Retrieved 16 November 2018.
  13. ^ Wilhelm, Alex (25 June 2018). "Book Review: Subscribed By Zuora Founder Tien Tzuo". Crunchbase News. Retrieved 16 November 2018.