The magazine prints around 25,000 copies of every issue, which are distributed by hosts and hostesses in the environs of Brussels' European institutions such as the European Parliament.
In 2008, David McGowan became the magazine's publisher.
James Drew was the magazine's first editor, from 2007 onwards, and he was joined by his business partner Colin Moors from 2008 to 2010. Drew left the position in May 2011, though Moors and Drew still contribute articles regularly. Drew was followed by Patricia Kelly then by Paul Morris as editor. Morris holds the position at present.
The magazine features interviews with entertainers, fashion designers, politicians, and entrepreneurs. It also offers articles and editorials relating to themes such as the European Union, high-class fashion, health, travel, restaurants, achieving success in life, seduction, going out, cinema and culture.