|Founded||Oklahoma, US (2004 )|
|Headquarters||Easthampton, Massachusetts, US|
|Products||Clothing, stickers, books|
The company was started in Oklahoma in "about 2004" by artist Jeffrey Rowland after he lost his job in 2004, to help sell shirts, stickers and other merchandise linked to his webcomics. When the 2004 presidential election was won by George W. Bush, Rowland designed a satirical T-shirt and sold 1000 of them in one month.
Rowland later expanded the business to ship products ordered from friends' websites, who in 2007 moved their retailing to TopatoCo. As a result of the expansion, the company later moved to Easthampton, Massachusetts. In a 2009 interview, Rowland stated that he considered the business to be "mundane" in comparison with the creative development of comics, often interfering with the time he wanted to spend doing comics.
The company has been described as "perhaps the largest and most recognizable E-tailer of webcomic merchandise" by Caleb Goellner in ComicsAlliance and takes its name from the Topato Potato character in Rowland's Wigu Adventures. Rowland has described the company's business philosophy as being "give digital stuff away for free, sell real stuff".
Some cartoonists involved from the early days of the company are Jonathan Rosenberg, Richard Stevens, John Allison and Meredith Gran. In a 2008 interview, Rowland stated that the "big guys" in terms of clients were Dinosaur Comics and Dr. McNinja. Other clients include Questionable Content  and MS Paint Adventures. The company found in 2009 that it was growing too quickly, and reluctantly turned down some potential clients.
- "What is This Whole Thing About Anyway". TopatoCo website. TopatoCo. Retrieved 12 September 2012.
- Marshall, Rick (21 March 2008). "Interview: Jeffrey Rowland on TopatoCo and 'Overcompensating'". ComicMix. Retrieved 12 September 2012.
- Goellner, Caleb (5 October 2009). "TopatoCo's Jeffrey Rowland On 'Overcompensating' and the Wild West of Webcomics". ComicsAlliance. Archived from the original on 25 January 2013. Retrieved 14 September 2012.
- Macdonald, Heidi (2013-03-14). "More details on Make That Thing, TopatoCo's Kickstarter Fulfillment House". ComicsBeat.
- Braff, Mike (29 November 2009). "The FUNN-e-PAGES: Overcompensating". Suvudu. Retrieved 14 September 2012.
- Chen, Jialu (2 August 2011). "See you in the funny pages". The Boston Globe. Retrieved 14 September 2012.