Tourism Authority of Thailand

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Tourism Authority of Thailand
TAT Thai Logo.png
FormationMay 4, 1979; 40 years ago (1979-05-04)
HeadquartersRatchathewi, Bangkok
Yuthasak Supasorn[1]
Vice Governor
Somrak Kumputch
Sujitra Jongchansitto
Santi Chudintra
Srisuda Wanapinyosak
Tanes Petsuwan
Chattan Kunjara Na Ayudhya
Noppadon Pakprot
State-owned enterprise
Main organ
Ministry of Tourism and Sports
7,094.8 baht million (FY2017)

The Tourism Authority of Thailand (TAT) (Thai: การท่องเที่ยวแห่งประเทศไทย) is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's tourism industry.


Thailand Tourism booth at a Travel and Tour Expo

An organization called Tourism of Thailand was founded in 1924. For 50 years, responsibility for attracting tourists to Thailand bounced around between the State Railway of Thailand, the Ministry of Commerce, the Ministry of Commerce and Transport and the Office of the Prime Minister. The Tourism Authority of Thailand (TAT) was established on 4 May 1979.[2]


TAT uses the slogan "Amazing Thailand" to promote Thailand internationally.[3] In 2015, this was supplemented by a "Discover Thainess" campaign.[4]

In 2015, TAT introduced a campaign titled "2015: Discover Thainess."[4] TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister Prayut Chan-o-cha wants all Thais to practice.[5]

In 2017, the Thai government approved a 144 million baht budget to fund the Michelin Guide in a five-year contract to create Michelin Guides for Thailand, starting with Bangkok. The Michelin Guide to Bangkok was released on 6 December 2017.[6]

At the 69th Cannes Film Festival in 2016 Thailand introduced a cash rebate policy for foreign films shot in Thailand.[7] It took effect in January 2017.


TAT's budget for FY2017 is 7,094.8 million baht.[8]:93

See also[edit]


  1. ^ Sangiam, Tanakorn (26 March 2017). "TAT to attract Chinese tourists from South Korea and Japan markets" (Press release). National News Bureau of Thailand (NNT). Retrieved 27 March 2017.
  2. ^ "Tourism Authority of Thailand names new Director in Mumbai". eTurboNews | Trends | Travel News. 2018-08-06. Retrieved 2020-03-11.
  3. ^ Thail, Tourism Authority (2019-07-10). "TAT target 10% growth in 2020 with quality markets and responsible tourism". Thailand Business News. Retrieved 2020-03-11.
  4. ^ a b Limited, Bangkok Post Public Company. "An open conversation about 'Thainess'". Retrieved 2020-03-11. External link in |website= (help)
  5. ^ "2014 Tourist Arrivals in Thailand Drop By 6.6 Percent". Khaosod English. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
  6. ^ Sritama, Suchat (2017-11-29). "Michelin Guide set to hit Thai tables". Bangkok Post. Retrieved 3 December 2017.
  7. ^ Limited, Bangkok Post Public Company. "Foreign film producers knocking for perks". Retrieved 2020-03-11. External link in |website= (help)
  8. ^ Thailand's Budget in Brief, Fiscal Year 2017 (PDF). Bureau of the Budget (Thailand). 2016. Archived from the original (PDF) on 22 February 2017. Retrieved 21 February 2017.