Transit media
Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles[1] such as on the side of or above the seats of a bus or tram.[2]
Advertising medium
Transit media used to consist of paper or paint, but LED panels may be used, allowing advertisements to be rotated or scheduled by GPS location, enabling advertisers to target specific audiences.[3] The medium offers a balance between traditional billboards and smaller, more mobile signage.[4] For example, an individually branded car might be casually driven around a city for the majority of the time, but can occasionally be integrated into a multi-vehicle convoy or parked arrangement suitable for promotional activities.
References
- ^ Outdoor Media Association
- ^ Lehman v. City of Shaker Heights 418 U.S. 298 (1974).
- ^ Litelogic: LED advertising panels
- ^ BandT: Transit Media on the fast-track Archived 2009-07-11 at the Wayback Machine