Triple top line
 | This article may be confusing or unclear to readers. In particular, I'm not sure what this article is talking about? An alternative accounting framework? Something that advocates recycling and sustainability issues? What IS TTL?. (June 2015) |
Triple top line (abbreviated as TTL or 3TL), first mentioned by McDonough and Braungart (2002),[1] offsets in the principles of the Triple bottom line accounting framework coined by John Elkington in 1994.[2]
The Triple bottom line is, as the term 'accounting framework' suggests, found on the results level in the company. The triple top line engages the sustainability agenda from the strategic level in the company. A triple top line strategy focuses on top line growth though a focus on design and value creation through products that enhance the well being of nature and culture while generating economic value. An example on the product level is systems that utilizes cradle-to-cradle design, in which one organism's waste becomes the food of another (McDonough and Braungart, 2002).[3]
See also
References
- ^ McDonough, William; Braungart, Michael (2002). "Design for the Triple Top Line: New Tools for Sustainable Commerce". Corporate Environmental Strategy. 9 (3): 251.
- ^ "Triple Bottom Line". The Economist. November 17, 2009. Retrieved 14 August 2014.
- ^ McDonough, William; Braungart, Michael (2002). "Design for the Triple Top Line: New Tools for Sustainable Commerce". Corporate Environmental Strategy. 9 (3): 251.
 | This accounting-related article is a stub. You can help Wikipedia by expanding it. |