Tupperware Brands
Company type | Public |
---|---|
NYSE: TUP S&P 400 Component | |
Industry | Consumer Products, Direct selling, Household goods |
Founded | 1946 |
Headquarters | Orlando, Florida, United States |
Key people | Patricia Stitzel, CEO |
Products | Food Storage, Kitchen Preparation, Serving, Microwave, On-the-Go, Baking, Cookware, Cutlery, cosmetics, personal care products |
Revenue | $2,300.4 million (2010) [1] |
US$ 326.5 million (2010)[1] | |
US$ 225.6 million (2010)[1] | |
Total assets | US$ 2,015.8 million (2010)[1] |
Total equity | US$ 789.8 million (shareholders' equity) (2010)[1] |
Number of employees | 13,500 (2010) [1] |
Website | www.tupperwarebrands.com |
Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational direct sales company. Their main focus are kitchen and household products, particularly plastic containers for food storage and preparation. By extension, the food containers are often referred to as Tupperware[2].
The company was ranked equal # 2 in Fortune's Most Admired Home equipment and furnishings section.[3]
History
Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by Earl Tupper. In 1958, Tupper sold The Tupperware Company for $16 million to Rexall and the company's headquarters were moved to Orlando, Florida. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.[citation needed]
Since 1997, Tupperware has been directed by Rick Goings.[4]
Brands
A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries and then launched in Singapore, Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands Tupperware, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo.[5] In 2008, due to its success in developing the brand's name in China, India and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Face."[6]
See also
References
- ^ a b c d e f "Form 10-K Annual Report". Tupperware Inc. Archived from the original on 2012-07-27.
{{cite web}}
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suggested) (help) - ^ "Theresa May: 'Geoffrey Boycott has still got my Tupperware'".
Theresa May has revealed Geoffrey Boycott still has her Tupperware after she delivered him a batch of home-made brownies.
- ^ Most Admired Industries, CNN, 2010.
- ^ Hope, Katie (2017-02-15). "Tupperware: How the 1950s party model conquered the world". BBC News. Retrieved 2017-08-12.
- ^ "Tupperware Brands | Worldwide Presence". Archived from the original on 17 December 2011. Retrieved 5 December 2011.
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External links
- Direct marketing
- Marketing companies of the United States
- Multinational companies headquartered in the United States
- Companies based in Orlando, Florida
- American companies established in 1946
- Retail companies established in 1946
- 1946 establishments in Massachusetts
- Companies listed on the New York Stock Exchange
- United States company stubs