Twig World

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Twig World Limited
Education technology
Industry Education
Founder Anthony Bouchier
Headquarters Glasgow, London
Area served
Worldwide
Products Twig World, Tigtag, Reach Out
Number of employees
50–60
Website www.twig-world.com www.tigtagworld.com www.tigtagjunior.com www.reachoutcpd.com

Twig World Limited is a digital media company that offers education content to schools via subscription websites. The company also offers offline access to its content for parts of the world with poor Internet connectivity.

The majority of Twig World content is video-based, including thousands of three-minute films. These are accompanied by learning materials for students and teachers. The company’s resources help teachers to educate students aged between 4 and 16.

Twig films are created to cover curriculum content using documentary footage from major archives (including the BBC Motion Gallery, NASA, Science Photo Library, and Getty Images among others)[1] as well as self-produced graphics and animations.

History[edit]

Twig first launched its digital content at the BETT show in January 2011. Initially 250 films were available, covering aspects of Chemistry, Biology, Physics and Earth Science. The films were around 3 minutes long and aimed at students aged between 10 and 16.

There are now over 2,500 3-minute films available in science, geography and maths. Each film comes with support learning materials including transcripts, quizzes and downloadable images.

Prior to Twig’s public launch in January 2011, the company was known as LL Online. LL Online worked in conjunction with Learning Teaching Scotland.[2] To date, Twig World has continued to work with Learning Teaching Scotland (now renamed Education Scotland), and renewed its contract to supply the resource as part of Glow (Scottish Schools National Intranet) for a further three years in December 2011.[3] In 2015 this contract was renewed by Education Scotland for one year with the option for a further one-year extension.[4] This contract with Education Scotland is set to end in July 2017.

In January 2016, Imperial College London announced a £3.5 million Series B investment into Twig World representing the first major Series B investment by a European university into an Edtech start-up.[5]

Twig World has two UK offices, a digital production facility in Glasgow and a commercial office in London.

Products[edit]

Twig’s range of resources covers maths, science and geography totaling over 2,500 films, which range from 1 to 7 minutes in length. They are made for teachers and pupils at Key Stage 1 Key Stage 2, Key Stage 3 and GCSE levels and their curriculum equivalents around the world.

The majority of Twig World's films can be divided into “core” and “context” films. “Core” films are focused on key curriculum learning points, whilst “context” films cover real-life applications and extensions of the core learning points, as well as aspects of science history. Twig World has also created a full library of "glossary" films, covering key scientific terms, which are 1-minute long.

The films are produced in Twig World’s production facility in Glasgow, using archive footage from a range of sources, including the BBC Motion Gallery, Getty Images, NASA, CBS, Science Photo Library and the US National Archives. Films are scripted to make them curriculum and age relevant, and are produced in conjunction with content-relevant academics and educators. Animations, graphics and text are produced and incorporated into the films during post-production after which, voice-overs are added. Voiceover and graphics, as distinct tracks, are easily re-voiced, allowing for re-versioning into other languages.[6]

All films are accompanied by a set of learning materials. These include transcripts of the films, key learning points, photographic and diagrammatic resources, and handouts for pupils that include detailed notes on the topic, as well as quizzes and extension questions. Learning materials vary with different products and subject areas.

Twig[edit]

The secondary resources from Twig World, called Twig, are available via the website www.twig-world.com. Through username and password access, schools and pupils can stream film content from the site as well as access and download learning materials.

Twig for Science[edit]

Twig's original product was a package entitled Twig Science. It is a subscription package that offers access for students and teachers to Twig's range of science films and accompanying learning materials.

Twig for Geography[edit]

Following Twig Science in 2011, Twig released a package of geography content focusing on Earth Science and Human Geography.

Twig for Maths[edit]

In September 2012 Twig World launched an upgraded product, Twig. New content was added to support teaching and learning in Maths and Geography, relating curriculum content to real-world events and stories. An additional 500 short 90-second films were also added defining key scientific terms in the Science Glossary.[7]

Twig Science Experiments[edit]

In September 2013 an additional 81 sets of films and learning materials were produced and made available on the Twig World website.

Tigtag[edit]

The primary resources from Twig World are known under the brand Tigtag. This content is accessible via the website www.tigtagworld.com. These resources are also aimed at school use, with film streaming, lesson plans, activity suggestions and interactive features available online.

Tigtag for Science[edit]

Tigtag Science was Twig World's launch product for primary and elementary schools, designed to support teaching of KS2 science and its global equivalents. This content supports schools through a comprehensive approach to Science that contains i. Science background for teachers ii. lesson planning ideas and iii. classroom multimedia content.[8]

People and Places[edit]

Launched in 2014, People and Places added a new geography module for Tigtag and includes the same range of films and learning materials to help support the teaching of geography in the classroom.

Tigtag Junior[edit]

Designed specifically for students aged 4–7, Tigtag Junior (www.tigtagjunior.com) is Twig World's latest addition to the Tigtag brand. For the first time Tigtag Junior, as well as including the films and lesson materials associated with Tigtag, contains interactive games and puzzles for the classroom.

Reach Out CPD[edit]

In 2014, Twig World, through their Primary resource Tigtag, partnered with Imperial College London to create Reach Out CPD, an online professional development resource to support Primary School teachers with Science.[9] Since launching in late 2014, Reach Out CPD has been adopted by over 5,000 schools across the UK.

Studies and reviews[edit]

University of Glasgow[edit]

An evaluation of GlowScience was carried out by the SCRE Centre and the School of Education at the University of Glasgow, with their final report being released in April 2011. The evaluation was commissioned by Learning Teaching Scotland and was conducted between October 2010 and February 2011, with part of its remit being to ascertain the extent to which GlowScience resources were supporting teachers and helping to engage pupils.

In the report, GlowScience resources “were deemed to be of excellent quality and of a high standard, trustworthy, suitably tailored for children and young people, and highly effective teaching and learning resources”.[10]

University of Lancaster[edit]

Research carried by Dr Don Passey, from Lancaster University’s Department of Educational Research in 2013, showed that Twig films make Maths and Science lessons more memorable in the longer term. Dr Passey’s research set out to explore some of the issues around learning science in relation to shorter and longer term learning. He concluded that there were strong indications that:

  • Video is particularly good for supporting understanding of concept-based topics (such as Maths and Science)
  • Video is useful for supporting science concepts with those who have lower levels of interest in the subject
  • Video is useful for supporting science concepts with those who start within a mid-range of test scores[11]

Press and media[edit]

Various reviews of Twig World resources have been published by educational press and online media. This includes reviews by practising teachers as well as educational experts, from publications such as the TES[12] and Teach Primary.[13]

Awards[edit]

2011[edit]

  • MEDEA Awards: Finalist, 2011.[14]
  • Interactive Media Awards: Winner, Best In Class (Science and Technology), 2011.[15]

2012[edit]

  • BETT Awards: Winner, Secondary Digital Content, 2012.[16][17]
  • ERA (Education Resources Awards): Winner, Best Secondary Resource or Equipment involving ICT, 2012. Finalist, Innovation Award category.[18]
  • Learning on Screen Awards: Winner, Courseware and Curriculum Award, 2012.[19]

2013[edit]

  • Teachers' Choice Awards: Winner, 2013.[20]
  • BETT Awards: Winner, Digital Collections and Resource Banks, 2013.[21]
  • EdTech Top 20: One of Europe's Top 20 Educational Technology Businesses, 2013.[22]
  • Education Investor Awards: Finalist, Exporting Excellence, 2013.[23]
  • Academics' Choice Award: Winner, Smart Media, 2013.[24]

2014[edit]

  • BETT Awards: Winner, Primary Digital Content, 2014.[25]

2015[edit]

  • BETT Awards: Finalist, International Digital Resources, 2015 [26]

2016[edit]

  • BETT Awards: Winner, Best Open Educational Resource, 2016 [27]

Distribution[edit]

Scotland[edit]

In Scotland, Twig is available for free to all Scottish state schools via the schools' platform Glow. The product is known in Scotland as Twig On Glow (formerly Glow Science). This is possible through a partnership with Education Scotland (formerly Learning Teaching Scotland) as Twig On Glow.[28]

Rest of the UK[edit]

Twig provides its digital content to schools in the UK through an online subscription service, offered directly to schools and local authorities.[29]

International[edit]

In late 2011, Twig World announced a partnership deal with Carolina Biological, making Twig World's products available to more than 180,000 teachers and 15,000 schools in the USA.[30] This was followed in early 2012 by the announcement of a partnership deal with Benesse Corporation of Japan, with films in Japanese language being made available to students from April 2012.[30]

In 2012, Twig partnered with Santillana to distribute its products in institutions across Spain and Latin America. Santillana is the largest educational distributor in these areas with over 40,000 educational establishments and a 30% market share in Spain, Peru, Argentina, Chile and Colombia.[31]

Twig World also distributes its content directly to schools in Australia and South Africa through its online subscription service. In mid-2012, Twig World partnered with Doosan education publishers to distribute Twig in Korea through their home learning.[32]

Since early 2013, Twig World has worked with Abril Educacao to distribute materials to schools and sistemas in Brazil.[33]

References[edit]

  1. ^ http://twig-it.com/credits "Credits", retrieved 20 April 2012.
  2. ^ ""New education resources bring jobs to Scotland", 19 April 2010.". EducationScotland.gov.uk. Retrieved 16 April 2017. 
  3. ^ "Award-winning Glasgow company renews contract with Education Scotland". MyNewsDesk.com. Retrieved 16 April 2017. 
  4. ^ "Twig and Tigtag on Glow". GlowScotland.org.uk. 18 March 2016. Retrieved 16 April 2017. 
  5. ^ "EducationInvestor - Article: Imperial College invests £3.5m in Twig World". EducationInvestor.co.uk. Retrieved 16 April 2017. 
  6. ^ ""Production", retrieved 24 April 2012.". Twig-it.com. Retrieved 16 April 2017. 
  7. ^ ""New Twig Content", retrieved 29 November 2013.". Twig-World.co.uk. Retrieved 16 April 2017. 
  8. ^ ""Tigtag - Scholastic", retrieved 29 Nov 2013.". Scholastic.co.uk. Retrieved 16 April 2017. 
  9. ^ ""Imperial to support UK primary science", retrieved 13 Oct 2014.". Imperial.ac.uk. Retrieved 16 April 2017. 
  10. ^ Elliot, D.L., Wilson, D., and Boyle, S. (2011) GlowScience Evaluation. Project Report. Learning and Teaching Scotland, Glasgow, UK, [1] p. 8-9.
  11. ^ "University of Lancaster Research Shows that Learning with Twig Films Helps Make Science and Math Lessons More Memorable". PRWeb.com. Retrieved 16 April 2017. 
  12. ^ "Branch out into Twig films". TES.com. 6 September 2015. Retrieved 16 April 2017. 
  13. ^ (2000), Maze Media. "Tigtag - Tried and Tested - Teach Primary". TeachPrimary.com. Retrieved 16 April 2017. 
  14. ^ http://www.medea-awards.com/showcase/twig "Twig: Medea Finalist 2011", retrieved 20 April 2012.
  15. ^ "Interactive Media Awards - Winner Page". InteractiveMediaAwards.com. Retrieved 16 April 2017. 
  16. ^ http://www.bettawards.com/359721 "Winners 2012", retrieved 20 April 2012
  17. ^ "New-generation ICT steps up for 2012 BETT awards", Maureen McTaggart, 11 January 2012.
  18. ^ "Education Resources Awards 2012 winners press release", 17 March 2012.
  19. ^ "Learning on Screen 2012 Winners", 27 April 2012.
  20. ^ http://www.theeducationcenter.com/tec/afc/learning/tca-classroom/websites-software/go.do "Teachers' Choice Awards", retrieved 7 Feb 2013
  21. ^ http://www.bettawards.com/2013_winners "BETT Awards 2013 - Winners", retrieved 7 Feb 2013
  22. ^ http://edxusgroup.com/edtech-20-rankings-unveiled/ "EdTech 20 ranking announced", retrieved 29 Nov 2013
  23. ^ http://www.educationinvestor.co.uk/awards/awardsfinalists2013.aspx "EdInv Finalists 2013", retrieved 29 Nov 2013
  24. ^ http://www.academicschoice.com/websites/tigtag.php "Academics' Choice Tigtag", retrieved 29 Nov 2013
  25. ^ http://bettawards.com/2014-winners/ "BETT Awards - 2014 winners", retrieved 11 May 2016
  26. ^ http://www.besa.org.uk/news/besa-press-release-bett-awards-2015-finalists-announced-0 "BETT Awards 2015 Finalists announced", retrieved 11 May 2016
  27. ^ http://bettawards.com/winners/ "BETT Awards 2016 Winners", retrieved 11 May 2016
  28. ^ http://www.mynewsdesk.com/uk/view/pressrelease/award-winning-glasgow-company-renews-contract-with-education-scotland-736828 "Glasgow company renews contract with Education Scotland", retrieved 29 Nov 2013.
  29. ^ http://twig-it.com/subscribe "Subscription Options", retrieved 20 April 2012.
  30. ^ a b http://www.prweb.com/releases/2012/2/prweb9182195.htm "UK Start-Up Education Company Announces US and Japan Deals", 13 February 2012.
  31. ^ //www.besa.org.uk/news/twig-world-distribution-deal-with-spanish-language-publisher/
  32. ^ "두클래스– 교실 수업자료의 모든 것, 두클래스". Douclass.com. Retrieved 16 April 2017. 
  33. ^ "EducationInvestor Twig World moves into Brazil"

External links[edit]