Unicast advertisement
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A Unicast advertisement is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement. Unicast ads have the same influence and power as a regular TV commercial, except they allow the viewer to click on the ad in order to go to the company's website, or get more information.[1]
References
- ^ "How Web Advertising Works" HowStuffWorks http://computer.howstuffworks.com/web-advertising7.htm
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