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FamilyMart is a convenience store chain operator that originated from Japan.[1] Its overseas network developed in Taiwan during August 18th, 1988, when the first store was opened in December.[2] On July 10th, 2009, FamilyMart opened its 150,000th store in the Pan-Pacific network. FamilyMart has a 29% market share in Taiwan, and 89% of stores are franchise stores. Sales of food and non-food products are similar, while fast food and services takes up a smaller proportion of sales.[3] Taiwan's FamilyMart's president is Pan, Chin-ting and general manager is Chang, Jen-tun. Its executive vice president is Yeh, Jung Ting, while vice presidents include Hsueh, Tung-Tou and Wu, Sheng-fu.[4]
Popularity of FamilyMart in Taiwan
[edit]
As of May 2012[update], there were around 9,255 convenience stores in Taiwan, which is equivalent of one store per 2,500 people. This is the highest number per capita in the world, and the number is still rising. 7-Eleven is the most popular convenience store in Taiwan, while FamilyMart is the second. In 2012, FamilyMart has a total of 2,851 stores in Taiwan, which accepts the highest bill payments of convenience stores in Taiwan, with over 100 million bills per year.[5]
Services
[edit]
A service conducted by Global Views magazine displays that FamilyMart has the highest service capability in 2004, 2005, and 2008.[6] Not only does FamilyMart sell food, such as hot potatoes, fried rice, and hotdogs, fast foods, like sandwiches and fried chicken, non-food products, such as magazines and toys, it provides many other services.[3]
Current services available in a FamilyMart in Taiwan are listed below:
Convenient Services
[edit]FamilyMart allow customers to pay their utilities (water, electricity, phone bills), as well as parking, taxes, insurance, and credit card bills. They extended their service by accepting and receiving packages through mail express, while offer sales of item like New Year’s specialty foods, Mother’s Day cakes, cosmetics and travel packages.[5] China’s Taobao partnered up with FamilyMart to launch a pick-up service in Taiwan. FamilyMart states that it is the first convenience store to allow a cross-border pick-up service, and is expecting to boost its growth in pick-up service by around 10%. With 800,000 members in Taiwan, Taobao built an option for them to order and receive products in Taiwan FamilyMarts, which will take an estimated 4-7 days of delivery time.[7]
Retail Service
[edit]In 2006, FamilyMart installed “FamiPort” devices, which are touch-sensitive computer screens that allow customers to have more consumption choices. FamiPort even enable others to buy high-speed rail tickets, which is an extremely popular transportation device in Taiwan.[5]
Others
[edit]Most stores have free Wi-Fi, while many are expanding and adding toilets or eat-in-areas to attract more customers.[3]
Other facts
[edit]- On September 2008, Taiwan FamilyMarts accumulated 28.6 billion dollars, which is an increase of 14.92% in year-on-year comparison (2007-2008).[8]
- During March 2014, the revenue of Taiwan FamilyMarts reached 4.48 billion dollars.[9]
- The name “FamilyMart” was chosen in order to express family relationships and their development together.[10]
- Convenience stores, such as FamilyMart, reflect the intense work ethic of Taiwanese people. These stores are popular due to their time-saving function, which allow Taiwanese people to save more time for work.[5]
- The first store opened in Taiwan was located in the Taipei station area.[6]
- FamilyMart is the pioneer of bill payment service for street parking fee in Taipei City and also the first to start electronic commerce.[6]
- On December 31st, 2013, FamilyMart has 4,282 employees.[4]
References
[edit]- ^ "About FamilyMart". APT. Applied Predictive Technologies. Retrieved 8 May 2014.
- ^ "New Releases". FamilyMart. FamilyMart. Retrieved 8 May 2014.
- ^ a b c "Aiming to be World No. 1 as a Japanese Convenience Store" (PDF). FamilyMart’s Growth Story. FamilyMart. Retrieved 8 May 2014.
- ^ a b "Corporate profile". FamilyMart. FamilyMart. Retrieved 8 May 2014.
- ^ a b c d "No simple stereotype of Taiwan's young people". Taiwan Insights. Retrieved 8 May 2014.
- ^ a b c "History of FamilyMart". FamilyMart. FamilyMart. Retrieved 8 May 2014.
- ^ "FamilyMart launches pick-up service in Taiwan for Taobao products". WantChinaTimes. WantChinaTimes. Retrieved 8 May 2014.
- ^ "Information highlights". FamilyMart. FamilyMart. Retrieved 8 May 2014.
- ^ "Information highlights". FamilyMart. FamilyMart. Retrieved 8 May 2014.
- ^ "FamilyMart's Facts Corner". FamilyMart. FamilyMart. Retrieved 8 May 2014.