User:Arokia Rexton C
Arokia Rexton is a management student specializing in marketing at Institute for Financial Management and Research, Chennai, India(2012 - 2014). He also holds a Bachelors degree in Electrical and Electronics Engineering from Anna University, Chennai, Tamil Nadu.
POSITIONS HELD
[edit]- Secretary of Cultural Committee at IFMR.
- Orchestra Lead of Mepco Schlenk Engg College (2009-2012)
- Hockey Team Captain at Mepco Schlenk Engg College (2010-2012)
ACHIEVEMENTS
[edit]- Successfully completed diverse real-time marketing projects for different companies.
- Won many national level marketing competitions.
- Organised a B-school fest and many inter-college symposiums.
- Won many inter-college Hockey matches and cultural competitions.
Arokia Rexton C's Projects
[edit]
Tetrapak
[edit]November 2012
DESCRIPTION : Market research on consumer profiles and market perception of TFA packed dairy products.
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'ACHIEVEMENTS & LEARNING :
- Identified the problem (gate keeper) in the data collection process and brought out a solution to it.
- Found out the early adopting markets in the city and the reasons behind the rapid sales.
Corner Stone
[edit]December 2012
DESCRIPTION:
A study through interviews, surveys and mystery shopping to understand the consumer behavior towards learning a foreign language in Chennai.
ACHIEVEMENTS & LEARNING:
- Requirements gathering from the client and designing the entire market research project.
- Spotted the key evaluating factors in consumer’s mind.
- Identified an emerging potential target group.
- Hands on experience in mystery shopping.
Shoppers Stop
[edit]February 2013
DESCRIPTION:
Analysis of the in-store customer service level at Shoppers Stop by interacting with the customers visiting Shoppers Stop.
ACHIEVEMENTS & LEARNING:
- Interactions with customers to elicit different customer insights about the service offered.
- Identified the customer perceptions towards Shoppers Stop and its competitors.
SPECIALTIES:
Market Research, Branding, Event Marketing, SPSS analysis'