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Focus group video streaming is the live video transmission of qualitative market research. FocusVision Worldwide introduced the first live video transmission service for qualitative market research in 1990. FocusVision is the leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. With transmission solutions for all venues, including the largest global network of focus group facilities, FocusVision delivers the highest audio and video quality and reliability for the most advanced research organizations in the world.[1] FocusVision VideoStreaming delivers live video transmission of qualitative market research from a global network of over 350 research facilities, including the following benefits:
- View wherever you have an Internet connection and invite an unlimited number of viewers
- Collaborate with other viewers through chat functionality
- Access your online archive for one year
- Use a fixed camera (VideoStreaming) or moving camera with an onsite camera operator (VideoStreaming Plus)
Facility Focus Groups
[edit]Market research facilities provide a specific place where qualitative marketing research studies are conducted and observed. A facility can be designed to provide a space to conduct and view focus group sessions, one-on-one interviews, triads, usability tests, etc.[2]
Online Focus Groups
[edit]Some clients prefer that focus groups are conducted online to reduce travel costs. The research is conducted in a similar manner to traditional focus group facilities. The exceptions are that the respondents and moderators are remote and the discussion happens via the Internet. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic. Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample. Often respondents open up more online than they would in person, which is valuable for sensitive subjects. Like in-person focus groups, online groups are usually limited to 8-10 participants.[3] FocusVision takes the online focus group to the next level by providing InterVu, full two-way audio and video for online focus groups. It goes well beyond chat or text messaging that people currently associate with online research. The moderators have a range of features to use:
- Hold chat sessions with the end client
- Share notes with the respondents
- Initiate polling questions
- Display items for the respondents to sort
The most important benefit of FocusVision InterVu is what the client doesn’t see and that is the technical support that goes into every project.
A technician monitors the project from start to finish and assists the moderator as needed. This can include:
- introducing stimuli
- changing views or
- working with respondents offline if issues occur, so the group can continue uninterrupted.
Lastly, all projects are recorded and archived for a year to provide on-demand access the entire project recording.[4]
Special Venue/Ethnographic Focus Groups
[edit]Finally, some clients prefer to run their focus groups from special venues/ethnographic research: in-home interviews, shop alongs, car clinics, hotels, conference centers, test facilities and private focus rooms. FocusVision delivers the Mobile Studio or SuperMobi, live mobile video streaming solutions for field research.[5] These solutions provide the same live video streaming experience that clients usually experience, but from remote locations. FocusVision uses a lightweight portable camera and microphone with an onsite camera operator. The Mobile Studio provides coverage for areas with high speed Internet access and SuperMobi ensures the widest coverage with wireless networks.