User:Cchen12/sandbox
| Company type | Subsidiary |
|---|---|
| Industry | Consumer goods |
| Founded | Las Vegas, Nevada, United States 1981 |
| Founders | Essie Weingarten |
| Headquarters | Astoria, New York, United States |
| Products | Cosmetics |
| Website | www |
Essie Cosmetics
[edit]Essie cosmetics is a nail polish company, currently manufactured in Astoria, New York. Essie first started in 1981 when creator, Essie Weingarten[1], released twelve different nail polish colors and soon after released a top coat and base coat in 1982. The company took off from there as many celebrities began buying and promoting the brand. In 2010, the Essie company was bought by L’Oreal and in 2012, Essie nail polish spread internationally. Their first gel polish collection came out in 2016 allowing for an easy, long wear nail polish. In 2017, they created their first nail care polish called TLC (Treat, Love & Color).
Essie nail polish has over 1,000 different shades[2] of nail polish as the company releases new colors every season. Their classic nail polish found in the distinctive square bottle with a white lid, costs $9.00. Their gel couture collection, in a twisted bottle is a little more pricey at $11.50 each and the Treat, Love & Color collection is $10.00 per bottle. Essie’s goal is to have an easy, long wearing nail polish for everyone to use that gives the look of a professionally done manicure. As of 2010, Essie nail polish was selling $28 million worth of product a year[3]. The nail polish is now sold in many pharmacies and in over 50,000 spas and salons all over the world.
Nail Polish Colors
[edit]
Essie is most known for their nude and neutral color polishes. Essie's excellent quality nail polish allows their color palette ranges from beautiful pastels and nice nudes and beige colors to bright, bold, vibrant colors.
Best Sellers as of 2018[4]
- Ballet Slippers
- Lady Like
- Clothing Optional
- Angora Cardi
- Bordeaux
- Gold Gilding (gel couture)
- Closing Night (gel couture)
- Chinchilly
- Blue-tiful Horizon
- Caviar Bar (gel couture)
- Sheers to You (treat love & color)
- Pinked to Perfection (treat love & color)
References
[edit]- ^ "Essie Weingarten". Wikipedia. 2017-03-02.
- ^ "Essie: nail polish, manicure, nail care - L'Oréal Group". www.loreal.com. Retrieved 2018-02-25.
- ^ "L'Oreal Acquires Essie". Fashionista. Retrieved 2018-02-25.
- ^ "essie - Nail Colors, Nail Polish, Nail Care, Nail Art & Best Nail Tips - Essie". www.essie.com. Retrieved 2018-02-25.