User:Digitalbci

Randa Saad El-Daher, for over 25 years a key player in the media industry within the Arab world, is currently the Deputy Executive CEO of LBCI.

In 2010 she had responsibilities for the ongoing restructuring processes in each business entity of LBCI in addition to managing the higher echelon decision-making process.

In 2006 she founded Red Media, a consulting boutique company doing business mainly with Ministry of Information in the Mena region helping them restructure the media sector and bringing in new innovative ideas

In 204 when LBCI signed the deal to restructure Iraqi TV, Mrs Saad El- Daher supervised the new look and feel, the grid structure as well as the training of the anchors and production of programs.

In 1998 she managed and delivered the project that placed LBCI News on the Internet, making it the first Middle Eastern news show to accomplish this feature.

In 1996, with LBCI’s expansion into the first free-to-air satellite operation in the Middle East, Mrs. El Daher became the manager of the new media entity; a role which placed her in charge of developing the direction of LBCSat and allowed her to bring original concepts to life on TV screens across the world. And so, in this capacity, she supervised LBCSat’s expansion from the Middle East into Europe, United States, and Australia.

In 1994 she created new concepts with high audience including “Saret El Se3a 8”, “Btekhsar Eza Ma Btelaab” and the first reality show in the Middle East Miss Lebanon pageant in 2003, etc…

As head of LBCI Set Designs, from when she started with the company in 1985 till 1997, she envisioned and oversaw the development of unique concepts and set designs that broke the mold in the Arab world and grabbed the attention of regional audiences, including events such as Byblos festival, Miss Lebanon and Phoenix de la Pub.

From 1986 till 1997 she assumed as well the responsibility for LBCI’s Graphics Department; and it was during this period that innovative concepts and animations were introduced for the first time in Lebanon and the Middle East.

In addition to her work in television, she has designed the interiors of TV studios (News and Variety, PAC and LBCI), and the office buildings of PAC Production House in Adma, in addition to private houses.

Her efforts have also extended beyond the corporate world to academia, where in 1989 at IESAV in Université Saint-Joseph she dedicated herself to teaching design and media courses to Arab students in the region.

Mrs. El-Daher holds a Masters in International Affairs and an undergraduate degree in interior architecture; she also received vocational training in interior architecture in Rome, Italy and Graphics and 3D animation in London, UK.

Mrs. El-Daher resides in Lebanon with her husband Pierre and three children.