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New sections[edit]
Contact management[edit]
Opt-in email advertising[edit]
Single vs. double opt-in[edit]
List-based[edit]
User-based[edit]
Contact segmentation[edit]
Metrics[edit]
Open rate[edit]
Click through rate[edit]
Bounce rate[edit]
Unsubscribe rate[edit]
Website traffic[edit]
Conversion rate[edit]
Section revisions[edit]
Transactional[edit]
Acquisition[edit]
Nurturing[edit]
Conversion[edit]
Legal requirements[edit]
United States[edit]
