User:Guy Zapoleon

Guy Zapoleon is a well-respected radio programming veteran with over 50 years of radio and music industry experience. He's a journalist who writes about the radio and music industries. He is known for his insightful analysis and commentary on music trends, industry developments, and radio programming strategies. He's written about the music and media industry for over 40 years and is well known for his Ten-Year Music Cycle theory which he first wrote about in Oct 1992 in the Radio & Records newspaper . His articles about the Ten-Year Music Cycle have appeared in the New York Times in an article by Neil Strauss in July 1996 https://www.nytimes.com/1996/07/21/arts/pop-view-birth-and-rebirth-on-the-airwaves.html as well as in Ben Fong-Torres’ 1998 book “And The Hits Keep On Coming” Updated articles for the Music Cycle appeared in music industry periodicals like All Access.com , Inside Radio and most recently on RAMP they are also on Guy's website https://guyzapoleon.com.

He studied hit music phenomenon as well as Top 40 radio growing up in Los Angeles where he became music director at KRTH and KRLA. Then programmed winning radio stations in Houston, Phoenix Pittsburgh and Tucson. He created Zapoleon Media Strategies and along with partners Steve Davis, Mark St. John, Pat Paxton among others he consulted radio for 16 years winning Top 40 and AC Consultant Of the Year( a total of 9 times in a row) https://www.worldradiohistory.com/hd2/IDX-Business/Music/Billboard-Index/IDX/1995/1995-10-28-Billboard-Page-0089.pdf#search=%22zapoleon%20consultant%20of%20the%20year%22 As a consultant worked with great radio stations like Z100, KIIS-FM, and many, many others all across America, as well World-wide stations like 2DayFM Australia, NRJ Paris, and 104.6 RTL Berlin. He also developed was co-owner of several research companies including Pinnacle Worldwide with Bob Lawrence and Mercury Radio Research with Bob as well as its operator Marc Ramsey. Guy started Promosquad which became HitPredictor in 2002 and in 2003 it became a weekly feature in Billboard Airplay Monitor a music prediction service with Rick Bisceglia and Doug Ford, a company that worked with major and smaller record companies and with music executives like Clive Davis. In 2010 first as a consultant then as an employee in 2011 Zapoleon worked for Clear Channel/iHeart Radio as its VP of Digital Music on iHeartRadio then in 2012 he helped oversee programming for the company as SVP of Programming Research and Strategy.