User:Havyas

Music has always been an important part of Indian life. Some songs become popular due to their lyrics while some songs are popular for their music. There are some songs which are popular without any rhyme or reason.

The craze for the 'Kolaveri song' is quite surprising and cannot be explained. The song is from an upcoming Tamil movie '3' and a Tamil movie star named 'Dhanush' has sung it. He is the son-in-law of the well-known artist, Mr Rajnikanth. There was a promo of the song released on November 16 which became an instant hit on all networking sites. It seems that the magic of 'Tanglish' which is a mix of Tamil and English lyrics has worked on people.

What has made it such a rage in the social networking circles and why is it on everyone's lips? In my opinion, the song lacks rhythm and its lyrics are difficult to understand. The singer himself acknowledges that the lyrics do not make any sense. It just starts and ends without leaving any impact on the heart and even on ears.

Yet when anyone hears the 'Kolaveri Kolaveri' song, they tend to like it. Social networking is a craze which is one of the reasons for its success. The song has around 1 million hits within a short time and is one of the most downloaded songs. The success of the song could be due to the huge amount of likes and shares it has received.

Social networking has become an important source of publicity and advertisement. Facebook and other social networks have become launching pads for music. It is the best medium to reach thousands of people in a short time. People tend to follow the latest trend and post whatever is trendy in their profile. The 'Kolaveri' song is in trend but nobody knows how long it will last. The makers of the song are reaping the benefits of the trend by producing different versions of the song.

The songs made in India today are aping the west and are losing depth and are just gimmicks for popularity. Those days are gone, when you could choose a song which reflected your mood. An old song could take you to a different world but what can you think when a song of the 'Kolaveri' calibre plays? It's just a statement which people will forget in no time.

Indian society is intricately woven up with the movies and songs, and they portray the culture of the society. The 'Kolaveri' has become a blaring symbol of the shallowness of our society. We all have to raise the standards of our society.