User:Hazen Fley/Gerontographics
Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers[1].
One approach to segmenting older consumers is gerontographics, based on the theory that people change their outlook on life when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or developing chronic health concerns. Individuals who have confronted similar events are likely to have a similar outlook on life and, given similar economic resources, similar lifestyles. Gerontographics has identified four segments of the mature market. Interestingly, age is not the major distinguishing factor across segments (for example, frail recluses can be in any range from 55 and above), which attests to the power of life events, health, and financial status [2]