User:Jeroen Reuven Bours

Jeroen Reuven Bours. New York City. Born in The Netherlands. Nationalities: Dutch, Israeli, and American. Residence: New York, USA. Occupation: Creative Director and Founder of "darling" / official: Darling Advertising Agency, Inc. also d.b.a. Darling Agency. (http://www.darling.nyc) - located at 420 West 14th Street, NYC 10014 and 102 South Street, Greenport, NY 11944. President of The Netherland Club of New York (http://www.nlclub.nyc), also known as The NL Club, a 121-year-old club focusing on cultural exchanges between The Netherlands and the USA. Co-organizer of Tulip Day, the first tulip day event held on Sunday, April 7th, 2024, at Union Square in NYC (Quoted: https://www.nytimes.com/2024/04/04/nyregion/celebrating-history-with-200000-tulips.html unlocked_article_code=1.qE0.loHK.WdOXtgo2mULI&smid=url-share) Started a career as a designer and art director in design firms in Tel Aviv between 1981 and 1984. Moved to New York City in 1985 and became an Art Director in various Ad Agencies including Warren/Kremer, Ogilvy Direct, Ammirati & Puris, Armando Testa, Burkhardt & Christy, McCann, DDB (Doyle, Dane and Bernbach), Ogilvy, Hill Holliday and founded 'darling' in 2008. Jeroen was Steve Jobs' art director during the 'NeXT' company and computer launch from 1987 till early 1990 with copywriter Ken Segall (https://en.wikipedia.org/wiki/Ken_Segall) at Ammirati & Puris. Jeroen is known for the mastercard 'priceless' campaign with Joyce King Thomas, launched in 1997 and is still running today. The first commercial was based on Jeroen's exchange with his son Benjamin at a Mets game in Queens, NY. (https://adage.com/article/media-staff/jeroen-bours/92195, https://www.adweek.com/brand-marketing/bours-jumps-ddb-36519/, https://money.cnn.com/magazines/fortune/fortune_archive/2006/06/12/8379228/index.htm) Jeroen is also known for campaigns like the Blue Card launch for American Express and the invention of the OPEN business idea for the same company (https://adage.com/article/news/player-bours-takes-long-hill-holliday-york/49968). Another much-debated ad campaign was the 'Beyond Petroleum' campaign for British Petroleum – with copywriters David Fowler, Ken Shuldman, and John Kenney. Arguably the first real 'green' campaign from an oil company. (https://www.nytimes.com/2006/08/14/opinion/14kenney.html ,https://www.theguardian.com/environment/2008/nov/20/fossilfuels-energy)

Book / Author: Play for your Life – During the time working at ad agency DDB (Doyle, Dane and Bernbach), in New York, Jeroen met with Louis Bannet, a fellow Dutchman and a Holocaust survivor. While filming a commercial with Meryl Streep and Yitchak Perlman for a local museum, Louis became friends with Jeroen and his copywriter partner Ken Shuldman. Both Shuldman and Bours would travel to Toronto multiple times to visit Bannet and interview him at his home. After Shuldman published his book with much of the research Bours had provided and full of typos and mistakes, Jeroen decided to write his own version intended for High School students. (Library of Congress – number: TXu 2-379-687 on June 20th, 2023).