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Mixer
Screenshot
Type of site
Available in21 languages
List of languages
OwnerMicrosoft
Founder(s)Matthew Salsamendi
James Boehm
Products
  • Mixer Bot Snapback Hat
  • Logo Bomber Jacket
  • Merge Tee
  • Merge Tee - Womens
  • Mixer Logo Jersey - Unisex
  • Mixer Logo Jersey - Women's
Services
  • Pro
  • Subscription
URLmixer.com
CommercialYes
RegistrationOptional
LaunchedJanuary 5, 2016; 8 years ago (2016-01-05)
Current statusActive

Mixer is a Video game live streaming platform owned by Microsoft. The service officially launched on January 5, 2016 as Beam, but was renamed to Mixer in May 25, 2017.

The service carries an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream. The platform makes up 3.2% of the streaming market share.[2]

History

[edit]

Beam launched on January 5, 2016. In May 2016, Beam won the Startup Battlefield competition at the TechCrunch Disrupt conference, receiving $50,000 in equity-free funding.[3][4]

On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service's team was integrated into the Xbox division.[5] On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10.[6] Beam broadcasting was also integrated into Xbox One on the March 2017 software update.[7]

On May 25, 2017, Microsoft announced that Beam had been renamed Mixer, as the previous name could not be used globally.[8] The re-branding came alongside the introduction of several new features, such as the ability for a user to co-host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.[9] Mixer founders Boehm and Salsamendi have left Mixer. Boehm announced his departure from Mixer on October 2, 2019, and Salsamendi announced that he was leaving on October 10, 2019.[10]

Streamer

[edit]

Follower

[edit]

Top 5 Streamer sorted by Follower.[11]

(November 1, 2019)

Rank Channelname Channel level Follower Channel link
1 Ninja 96 2.563.178 Ninja
2 TheGrefg 95 821.684 TheGrefg
3 shroud 51 642.201 shroud
4 Ship 115 595.883 Ship
5 Xbox 107 495.919 Xbox

Total views

[edit]

Top 5 Streamer sorted by Total views.[12]

(November 1, 2019)

Rank Channelname Channel level Total views Channel link
1 TheGrefg 95 54.275.811 TheGrefg
2 PaladinsGame 114 31.957.670 PaladinsGame
3 Jaidefinichon_GOTH 110 29.172.578 Jaidefinichon_GOTH
4 Ninja 96 27.257.022 Ninja
5 ChannelOne 115 21.839.515 ChannelOne

Changed streamer

[edit]

On August 1, 2019, Ninja announced that he streams exclusively on Mixer.[13]
On October 24, 2019, shroud announced that he streams exclusively on Mixer.[14]
On October 27, 2919, KingGothalion announced that he streams exclusively on Mixer.[15]

Registered since Channelname Free Sub (Limited-time offer!) Channel link Status
Aug 01, 2019 Ninja Yes (Second time) Ninja Active
Oct 08, 2019 shroud Yes (First time) shroud Active
Jan 13, 2018 KingGothalion Yes (First time) KingGothalion Active

Data

[edit]

Now that Ninja is officially a part of the Mixer family, notable influx of users streaming on Mixer.[16]

Total Hours Watched — Total hours watched on Mixer has decreased by 10.6%. After experiencing the highest amount of watch time in Q2.

Total Hours Streamed — Total hours streamed on Mixer has increased by 188%.
From 11.3M to 32.6M.

Unique Channels — Unique channels streaming on Mixer has increased by 100%.
From 1.95M to 3.9M.

Average CCV — Average CCV on Mixer has decreased by 11.7%. Mixer experienced a 40.8K average CCV.

Average Viewers Per Channel — Average viewer per channel on Mixer has decreased. From 8.9 to 2.7.

See also

[edit]
  1. ^ "mixer.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved November 1, 2019.
  2. ^ Perez, Matt (October 24, 2019). "Popular Twitch Streamer Shroud Moves Over To Microsoft's Mixer". Forbes. Retrieved November 1, 2019.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Matney, Lucas (May 9, 2016). "Beam wants to turn gaming streams wildly dynamic". TechCrunch. Retrieved August 4, 2019.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Dillet, Romain (May 11, 2016). "And the winner of TechCrunch Disrupt NY 2016 is… Beam". TechCrunch. Retrieved August 4, 2019.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Etherington, Darrell (August 11, 2016). "Microsoft acquires Beam interactive game live streaming service". TechCrunch. Retrieved October 26, 2017.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Machkovech, Sam (October 26, 2016). "Game streaming coming to Windows 10, and bitstream coming to Xbox One". Ars Technica. Conde Nast. Retrieved October 26, 2016.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Gartenberg, Chaim (Mar 29, 2017). "The Xbox One gets Microsoft's Beam streaming and a faster interface today". The Verge. Retrieved Mar 26, 2017.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Warren, Tom (May 25, 2017). "Microsoft renames Beam to Mixer, adds new game streaming features". TheVerge. Retrieved 4 November 2019.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Sarkar, Samit (May 25, 2017). "Microsoft's Beam renamed to Mixer, adds co-op streaming (update)". Polygon. Retrieved May 26, 2017.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Alexander, Julia (October 11, 2019). "Both of Mixer's founders have left the company". The Verge. Retrieved November 4, 2019.{{cite web}}: CS1 maint: url-status (link)
  11. ^ "TOP 50 MOST FOLLOWED MIXER CHANNELS". SocialBlade. Retrieved October 30, 2019.{{cite web}}: CS1 maint: url-status (link)
  12. ^ "TOP 50 MOST VIEWED MIXER CHANNEL". SocialBlade. Retrieved October 30, 2019.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Alexander, Julia (August 1, 2019). "What is Mixer, Ninja's new exclusive streaming home?". The Verge. Retrieved November 5, 2019.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Alexander, Julia (October 24, 2019). "Twitch megastar Shroud is joining Ninja on Mixer as an exclusive streamer". The Verge. Retrieved October 28, 2019.{{cite web}}: CS1 maint: url-status (link)
  15. ^ Zwiezen, Zack (October 27, 2019). "Another Popular Twitch Streamer, King Gothalion, Moves To Mixer". Kotaku. Retrieved October 30, 2019.{{cite web}}: CS1 maint: url-status (link)
  16. ^ May, Ethan (October 7, 2019). "Streamlabs & Newzoo Q3 2019 Live Streaming Industry Report". Streamlabs Blog. Retrieved November 5, 2019.{{cite web}}: CS1 maint: url-status (link)
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