User:Jtur0963/Content marketing
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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[2] It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
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History[edit]
Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century and attempted to build connections with their customers.
During the baby boom era, Kellogg's began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing.This represented a new approach to make a brand memorable with the audience.
The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately.[3]
References[edit]
- ^ Le, D., 2013. Content marketing.
- ^ Pulizzi, Joe; Barrett, Newt (February 2010). ""Get Content Get Customers"-Turn Prospects into Buyers with Content Marketing". NSB Management Review. 2 (2): 98–100. Retrieved 29 October 2018.
- ^ Umeh, Jude C. (2007-01-01). The World Beyond Digital Rights Management. BCS, The Chartered Institute. ISBN 9781902505879.